Branch Manager

SUMMARY:
The Branch Manager is responsible for the overall sales and operational performance.  The role is primarily sales-driven, with accountability for revenue growth, target
achievement, gross margin management, and operational efficiency. The incumbent will lead the branch
team to ensure effective stock control, optimal customer service delivery, and disciplined staff management
practices.

POSITION INFO:
Key Responsibilities
1. Sales Generation & Revenue Growth
- Develop and implement branch-level sales strategies aligned with company objectives.
- Drive new business acquisition and maintain existing client relationships.
- Monitor daily, weekly, and monthly sales performance against set targets.
- Identify market opportunities and competitor activity within the region.
- Ensure effective upselling and cross-selling of security products and solutions.
- Lead by example through active involvement in key account management and high-value deals.
2. Target Achievement & Financial Performance
- Achieve and exceed monthly and annual sales targets.
- Manage branch gross profit margins in line with company benchmarks.
- Control branch expenses to protect profitability.
- Analyse sales reports and KPIs to implement corrective action where required.
- Ensure accurate forecasting and budgeting for the branch.
3. Operational Efficiency
3.1 Stock Management
- Maintain optimal stock levels to meet customer demand without overstocking.
- Ensure accurate stock control, including receiving, issuing, transfers, and returns.
- Conduct regular stock counts and reconcile variances.
- Minimise stock losses, shrinkage, and obsolescence.
- Ensure compliance with internal stock management policies and procedures.
3.2 Staff Management
- Recruit, train, and develop branch staff to achieve high performance standards.
- Set individual sales targets and performance KPIs.
- Conduct regular performance reviews and implement improvement plans where necessary.
- Manage staff scheduling to ensure adequate coverage and productivity.
- Maintain discipline and enforce company policies and procedures.
- Foster a results-driven and customer-focused culture within the branch.
4. Customer Service & Relationship Management
- Ensure high levels of customer satisfaction and service excellence.
- Resolve escalated customer complaints promptly and professionally.
- Build strong relationships with installers, contractors, and corporate clients.
5. Compliance & Administration
- Ensure adherence to company policies, health and safety standards, and operational procedures.
- Oversee accurate invoicing, cash handling, and credit control processes.
- Maintain proper branch documentation and reporting structures.

Minimum Requirements
- Grade 12 (Tertiary qualification in Business Management or Sales advantageous)
- 5+ years’ experience in the role of a Branch manager
- Proven track record in achieving sales targets
- Strong leadership and operational management experience
- Financial acumen and analytical ability
- Proficient in MS Office and Pastel Evolution would be advantages