Demand Generation Lead

SUMMARY:
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POSITION INFO:

Requirements: 

• A Degree in Health, Social Sciences, Communications or Marketing
• Five years experience in a similar role or related field
• Experience in data analysis and visualization tools
• Experience creating and managing media strategies
• Extensive experience growing subscribers for digital services throughout the African continent
• Ability to manage simultaneous deliverables and interdependencies between projects
• Experience working and/or managing demand-generation projects in developing countries
• Experience working with digital marketing tools to create demand
• Experience in dealing with Government and connections to MNOs throughout the continent
• Passionate about the digital medium - always in the know about the latest trends,
  technologies, and platforms
• Exceptional use of PPM Pro and Agileplace
• Ability to self-motivate and work with minimal oversight
• Deep experience in the health domain (public/digital/primary) or within Monitoring and
  Evaluation
• Experience working on demand-generation activities within multiple African countries

Responsibilities: 

• Develop and implement demand generation strategies and campaigns, including optimizations
• Responsible for working closely with the implementation and platform teams to align efforts and create cohesive demand-generation efforts
• Create and manage demand generation budgets and forecasts in collaboration with the Project Manager
• Work closely with in-country partners and relevant stakeholders in the execution and implementation of the demand generation plan
• Identify and resolve challenges within the demand-generation process
• Supports the development and reviewing of key messages and assets and proposes delivery tools for demand generation in collaboration with the implementation and platform team
• Use data and analytics to measure and improve the performance of demand-generation efforts
• Monitor the use of tools for demand-generation reporting and ensure adherence to set standards
• Monitor demand-generation activities, analyse reports to track performance, and suggest improvements to the content and/or platform

NB! This job is now closed. You can apply for other jobs by uploading your CV.