E- Commerce / Online Brand Store Manager

SUMMARY:
We are seeking an E-commerce / Online Brand Store Manager in the Johannesburg Central area.

POSITION INFO:
Purpose

• Successfully grow online sales capability through e-commerce channel
• Effectively support cross-functional integration
• Manage and optimise all online sales channels, including owned and partner platforms 
• Connect e-commerce to existing digital ecosystem and optimise for sales
• Establish consumer data marketing capability
• Manage all CRM / direct marketing communication
• Proactively monitor and optimise ecosystem and accurately report to business using data insights

• Collaborate on developing e-commerce roadmap and marketing plan to support business objectives and sales goals across business units 
• Collaborate across functions and within Marketing to effectively integrate e-commerce into digital ecosystem and activities
•  Collaborate with Product Marketing and Digital Marketing Specialists to ensure alignment with business unit priorities 
• Proactively manage online sales touchpoints including owned and partner sites 
• Manage e-commerce digital assets and content effectively for all products 
• Syndicate relevant e-commerce assets for retail partners 
• Analyse data and performance of e-commerce ecosystem to draw performance insights, identify gaps and suggest improvements
• Online customer journey mapping and orchestration
• Manage online customer journey optimising for sales, including: 
  o Lead generation for both B2C and B2B products 
  o Conversion on owned e-commerce channel and that of retail partners 
  o Proactively find new digital ways to generate online sales
• Develop CRM marketing plan to support business objectives and goals across business units 
• Manage all CRM / direct communication deployment, measurement and reporting 
• Implement CRM campaigns to engage, retain, upsell and recruit prospects
• Execute campaigns using different communication tools including e-mail, sms, push notifications etc. 
• Database management of Personal Identifiable Information (PII)
• Proactively optimise all activities towards KPIs 
•  Liaise and manage vendors effectively to ensure efficient operation 
•  Develop best practice cases based on campaign implementation
• Weekly reporting to the marketing and subsidiary head

• Achievement of Sales Target
• Marketing budget management and vendor registration, including managing Purchase Orders, Invoicing etc.
•  Monthly management and updating of direct marketing budget and plans
• Uploading plans, CE’s, PO’s, invoices, vouchers, process payment once proof of work received
• Develop briefs for digital agencies and web administration services

• Extensive High Level Strategic / Operational Interaction with (Internal): Product Management, Corporate Marketing; Sales/ KAM Team, Service, 
  Finance, Procurement; Logistics
  
  
• External Interaction with: E-commerce vendors. 
  
  
• Nature and Purpose of the Interaction: 
  - Product management: Marketing strategy and implementation, product specs, images
  - Corporate Marketing: BU Marketing strategy alignment with Corporate Marketing strategy
  - SALES/ KAM Team: sharing E-commerce planning
  - Finance: Budget management, invoice payments to vendors
  - Procurement: vendor applications, purchase evaluation forms

• Direct reports 
  - E-Commerce Experience Specialist
  - E-Commerce Fulfilment Co-ordinator
  - E-Commerce Supervisor
• Indirect Reports : None

• Relevant Degree / Diploma in Marketing/Data Analytics
• 7+ years’ experience
•  Experience in online customer journey mapping and orchestration
•  Experience in a direct marketing and e-commerce 
• Understanding of the retail e-commerce space 
• Experience using various CRM tools
• CMS knowledge
• Experience with Google Marketing Platform
• Proficiency in Google Analytics, Adobe Analytics, and Audience Manager preferred
• Digital marketing workflows and campaigns
• Market analysis and trends

• Digital strategy and marketing including e-commerce and CRM 
• Content and asset management, campaign analytics / insights reporting, ROI analysis
• Solid interpersonal and communication skills
• Very strong project management skills
• Strong presentation and writing skills
• Results oriented and self-motivated
• Strategic thinker and creative marketer
• Attention to detail
• Ability to work well under pressure and within tight deadlines
• Ability to multi-task on a number of various tasks at hand
• Assertive and output based

• Degree in Marketing Management