ZMO 18479 - Digital Marketing Specialist

Our client is seeking a Digital Marketing Specialist with strong technical skills in SEO, CRM, web development and digital content. The role covers executing strategies, managing assets, supporting sales and optimizing platforms. Back-end expertise is essential. The role is in‑office if based in Durban and remote if based in Johannesburg.

Key Responsibilities:

• Digital marketing strategy execution across SEO, paid media, social media, and content marketing channels
• Proven experience in SEO and web content optimization (on-page, off-page, and technical fundamentals)
• Paid media management across Google Ads and Meta Ads, including budgeting, optimization, and performance tracking
• Web management and basic development skills, including WordPress and foundational HTML/CSS knowledge
• HubSpot CRM proficiency, including workflows, email marketing, segmentation, reporting, and data management
• Content creation, copywriting, and optimization for websites, social media, email campaigns, and marketing collateral
• Data analysis and reporting with a strong analytical, data-driven mindset across digital channels
• Conversion rate optimization (CRO), including A/B testing, landing page optimization, and funnel improvement
• Graphic design capability using tools such as Canva, CorelDRAW Suite, and Adobe Suite
• Strong organizational, administrative, and project management skills with the ability to manage multiple deadlines under pressure
• Excellent written and verbal communication skills with the ability to engage across internal teams and external stakeholders
• Stakeholder coordination and collaboration with internal teams and external agencies to deliver marketing objectives
• Familiarity with social media platforms, digital advertising, and email marketing best practices
• Proactive, solutions-oriented team player with strong attention to detail and execution discipline