Wine Sales Rep - Gauteng

SUMMARY:
A -established South African wine business is looking for a driven, relationship-focused Wine Sales Representative to take ownership of a premium wine portfolio across Gauteng.

This is a key growth role focused on expanding distribution, securing premium listings and building long-term relationships across the restaurant, hotel, lodge, wine bar and hospitality sectors.

You will represent two distinctive South African wine brands and engage with everyone from sommeliers and group buyers to restaurant owners and hospitality managers. We are looking for someone who combines commercial sales ability with strong wine knowledge, confidence and a genuine passion for the industry.

POSITION INFO:
Key Responsibilities
Grow sales volume, revenue and distribution across the Gauteng on-consumption market
Identify, open and develop new restaurant, hotel and hospitality accounts
Manage and grow existing customer relationships through regular call cycles and excellent service
Secure and maintain wine list, by-the-glass and promotional placements
Conduct wine tastings, staff training and brand activations
Negotiate pricing, trading terms and promotional activities within agreed parameters
Monitor competitor activity, pricing and listings and provide relevant market feedback
Manage territory call cycles, stock availability and merchandising standards
Represent the brands at trade shows, wine festivals and customer events
Maintain accurate CRM records, call reports and sales forecasts
Consistently achieve monthly and annual sales targets

Minimum Requirements
2–3 years' proven sales experience, preferably within wine, liquor or FMCG
Experience in the on-consumption hospitality trade
An established network within the Gauteng restaurant and hospitality industry
Solid wine knowledge and a genuine passion for South African wine
Valid Code B driver's licence and own reliable vehicle
Strong negotiation, presentation and relationship-building skills
Computer literate, including MS Office and CRM systems
Willingness to work flexible hours, including evenings and occasional weekends for events and functions
Advantageous
Cape Wine Academy, WSET or similar wine qualification
Experience representing premium or boutique wine brands
Existing relationships with hotel groups, restaurant groups or national accounts

What We Offer
Competitive basic salary plus performance-based incentive structure
Travel and cellphone allowance
The opportunity to represent two internationally recognised, award-winning South African wine brands
A high-autonomy role with the opportunity to build and shape a key growth territory

Apply Now
If you are an energetic, commercially minded wine professional with strong Gauteng hospitality connections and a passion for growing brands, we would like to hear from you.
 
Please email your CV through to with a photo, salary expectation, location and availability