Website & SEO Administrator - Centurion - R25K

SUMMARY:
SEO specialist & wordpress Website Administrator for Pretoria Engineering Firm, strong exposure to e-Commerce space

#wordpress #seo #googleadword #adwords #shopify

POSITION INFO:
To build, manage and maintain all website content, processes and structure to ensure the delivery of a world class website for a global B2B audience.


Content management and strategy
● Ensure a cross-platform content strategy ensuring seamless delivery of content to a customer from the WordPress website through to the e-commerce platform
● Works closely with copywriter and graphic designer to ensure seamless, relevant and on-brand content and communications delivery via the website
● Responsible for ensuring all content published on the website is free of typos, spelling mistakes or factual inaccuracies to ensure a high editorial standard is met.
Adept at keyword placement and SEO best practices.
Stay current on trends and competitors within the Web and SEO space
● Manage and maintain the company website
● Assist with rolling-out A/B test strategies to optimize the user experience and maximize conversions
● Support the delivery of a strong SEO program, maximizing traffic generation to sales conversion
● Manage potential fraud risk to the website and e-commerce engine

WordPress website and landing pages
● Manage a WordPress ''wrapper'' for content delivery to the user
● Find creative ways to ''mesh'' this content wrapper with the existing e-commerce site to deliver a fluid user experience
● Implement personalization strategies for content delivery
● Enable customer tracking and make recommendations for improvement opportunities

Content systems
● Responsible for content management system (CMS) usage and management.
● Establish and maintain web content version control and processes
Brand management
● Ensure consistency in application of brand guidelines across all content and visual elements on the website
Project management
● Excellent time and project management skills - able to juggle multiple concurrent projects and prioritize appropriately.
● Able to work under pressure and meet deadlines
● Methodical with an eye for detail
● See projects through the whole process from inception to go-live.
Key skills
● Self-starter who takes the initiative and "owns" company website and web presence
● Understanding of UX and a passion for excellence in customer experience.
● Clear thinker who is able to communicate important concepts in a clear manner
● Strong creative thinking skills and ability to think conceptually
● Comfortable working independently with little direction under tight deadlines
● Excellent proofreading skills with a diligent eye for detail, language, flow, and grammar ● Proven ability to demonstrate brand voice ● Strong attention to detail General ● Compliance with the Quality Management System; ● Compliance with Safety, Health & Environmental policies.

WEB
● Strong background in e-commerce website management
● WordPress use and CMS management skills

MINIMUM REQUIREMENTS:
● Grade 12
● Relevant marketing qualification(s) - with specific focus on Web, Mobi and SEO best practices.
● 5yrs+ of B2B web content curation and SEO (international experience a plus)
● Excellent command of English language - both written and verbal

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