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Managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
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Managing all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.
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Operational
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Developing and executing SEO strategies
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Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
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Review technical SEO issues and providing recommendations.
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Track, report, and analyze website analytics, initiatives and campaigns.
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Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
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Conducting SEO audits including content, technical and UX
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In-depth experience with website analytics tools such as Google
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Analytics, Google Tag Manager, Google Data Studio, Google Search
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Console, SEMRush/Ahrefs or similar
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Optimize copy and landing pages for search engine marketing.
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Perform ongoing keyword discovery, expansion and optimization.
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Research and implement search engine optimization recommendations.
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Research and analyze competitor advertising links.
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Develop and implement link building strategy.
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Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
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Work with editorial and marketing teams to drive SEO in content creation and content programming.
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Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
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Assisting with any other tasks that may be required for the smooth running of the department.