Store Manager - Winelands

About the Role

Purpose:

The Store Manager is responsible for the overall performance, profitability, and operational excellence of the store. This includes driving sales, delivering exceptional customer experiences aligned with the Carrol Boyes brand, leading and developing the store team, and ensuring full compliance with company policies, procedures, and retail standards.

As a Store Manager at Carrol Boyes, you are a brand custodian and business leader within the retail operation. You are accountable for sales performance, customer service excellence, people management, stock control, and store presentation, ensuring the store consistently reflects the premium standards of the brand.

Responsibilities

Sales and Commercial Performance

• Drive store sales to achieve and exceed set targets.

• Actively lead by example on the sales floor, engaging customers and closing sales.

• Analyse sales reports, trends, and KPIs to identify opportunities for growth.

• Implement promotional activities and visual merchandising standards in line with brand guidelines.

Customer Experience

• Ensure delivery of exceptional, consistent customer service always.

• Resolve customer queries and complaints professionally and timeously.

• Maintain strong floor presence to drive engagement and service standards.

People Management and Leadership

• Recruit, onboard, train, and develop store staff.

• Create and manage staff schedules to ensure optimal coverage.

• Motivate, coach, and manage performance of the team.

• Conduct performance discussions and implement corrective action where required.

• Ensure adherence to company disciplinary, attendance, and HR policies.

Operational Management

• Oversee daily store operations, including opening and closing procedures.

• Ensure accurate cash handling, banking, and reconciliation.

• Maintain stock integrity through effective stock control, cycle counts, and shrinkage prevention.

• Ensure compliance with health, safety, and security requirements.

Stock and Inventory Control

• Manage stock levels to ensure availability while minimising overstock.

• Investigate and resolve stock discrepancies.

• Ensure correct processing of transfers, deliveries, and customer orders.

Reporting and Administration

• Complete daily, weekly, and monthly reports accurately and on time.

• Communicate operational challenges and performance updates to management.

• Maintain accurate records in line with company procedures.

Qualifications and Experience

• Matric/Grade 12 minimum requirement

• Additional qualification an advantage

• Minimum 5 years of retail and retail management experience

• Demonstrated ability to train employees and be an effective salesperson

• Strong customer service, stock management and communication skills

• Luxury brands experience an advantage

Skills and Competencies

• People Management

• Inventory Control

• Customer Service

• Staff Training

• Reporting

Behavioural Traits

• Passion for retail and customer experience

• Proactive and solution-oriented

• Detail oriented and organised

• Reliable and dependable

• Professional and brand aligned

• Demonstrates personal integrity and strong ethical standards

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