Social Media and Digital Marketing Coordinator

SUMMARY:

POSITION INFO:
Key Skills and Requirements: 

• Matric Certificate
• Relevant qualification in marketing, communications, or digital media
• Proven experience in social media and digital marketing
• Automotive or multi-brand marketing experience (advantageous)
• Understanding of CRM systems and database marketing (advantageous)
• Valid Driver’s License
• Strong understanding of social media platforms and advertising tools
• Experience with paid digital advertising and audience targeting
• Ability to create engaging, brand-aligned content
• Analytical mindset with attention to detail
• Strong organisational and time management

• Manage and maintain all social media platforms, including: Facebook; LinkedIn, Instagram; TikTok; Website content updates (where applicable)
• Create and schedule engaging posts, stories, reels, and short-form video content.
• Develop monthly content calendars aligned to sales targets, promotions, and brand initiatives.
• Please note appointments will be made in accordance with the employment equity plan.
• Monitor engagement, respond to messages/comments where appropriate, and escalate leads to the relevant departments.
• Plan, create, and manage paid advertising campaigns across social media platforms.
• Boost content to the correct target audiences using demographic, geographic, and behavioural data.
• Utilise internal database information and CRM insights to support targeted campaigns.
• Track, analyse, and report on campaign performance, reach, leads, and conversions.