Social Media Specialist

Recruiter:

Fusion Personnel

Job Ref:

JHB005624/KM

Date posted:

Monday, August 25, 2025

Location:

Cape Town, South Africa

Salary:

40000 Monthly

SUMMARY:
Well established company in Cape-Town seeks a Social Media Specialist with B2B experience to join their dynamic team (hybrid role)

POSITION INFO:
Role purpose
Responsible for developing and executing a social media strategy to boost online visibility and meet marketing goals. This includes managing all social media accounts, creating engaging content, tracking performance, and working with the studio team to produce high-quality visuals—leveraging creativity and B2B social media experience to deliver compelling, on-brand content.

Minimum Requirements

A Bachelor’s Degree or qualification in Marketing or relevant preferred
At least 5 years experience as a Social Media Specialist in a B2B environment
Experience in full Social Media process from content creation to analysing metrics
Excellent knowledge of Facebook, LinkedIn, Pinterest, Instagram, Google+, Xing, YouTube and other social media best practices
Understanding of SEO and web traffic metrics
Experience with doing audience and buyer persona research
Good understanding of social media KPIs
Familiarity with web design and publishing
Strong command of spoken and written English
Experience in any of the following tools/platforms highly regarded
- Salesforce Marketing Automation
- Oktopost
- Hootsuite
- Bamboo Employee Advocacy
- Sprinklr
- Brandwatch

Duties will include:

Developing social media content plans
Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
Work with creative team to create compelling, digestible visuals and video to enhance social content
Communicating with social media followers
Utilise metrics to adjust social media marketing strategy for optimal results
Competitor Analysis
Staying updated with latest trends and best practices

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