Social Media Officer

SUMMARY:
Our client, an international organisation in Cape Town is looking to fill a position for a Social Media Officer.

POSITION INFO:

• The successful candidate will be a social media wiz, capable of writing the perfect posts, cutting the perfect image and reporting back on the analytics to prove it. They will form part of the organisation’s communication team and have the opportunity to work with various units across the organisation to build a growing and engaged social media community.
• Ensure that organisation’s social media presence is the best possible representation and celebration of the brand in South Africa.
• Ensure that organisation’s social media efforts contribute significantly to organisation’s vision of a future in which people and nature thrive, and our strategic objective to grow our support base
• Generate plans (including a calendar) for all our social media in support of the initiatives, campaigns and events.
• Conceptualise and implement social media campaigns and day-to-day publishing of content. This includes:
  • Developing relevant material and content (written and visual) to organically reach the appropriate audiences on the appropriate channels.
  • Growing organisation’s social media following and ensuring meaningful engagement
  • Overseeing design and creating fresh and on-brand social media assets (headers, banners, tiles etc.) for channels where the organisation has a social media presence.
  • Developing live content when required (at events and activations).
  • Monitoring all social media interactions
• Responding to social media comments, queries, and requests in a prompt and appropriate manner.
• Increasing two-way dialogue and interaction with our online communities (turning a user into a supporter).
• Conducting social listening projects to identify potential influencers, partners, conversations where organisation should have a presence.
• Analysing social media stats and compile reports showing results and make recommendations.
• Analysing global trends and ensure that the organisation is on the cutting edge of the latest trends in the social media landscape.
• Keeping abreast of algorithmic changes on channels and ensuring content is seen, engaged with, and contributing to the organisation’s objectives.
• Identifying new social media platforms where a presence would contribute to the organisation’s strategic objectives.
• Informing and engaging staff so they support the organisation’s social media efforts
• Connecting with the organisation network’s digital community and contributing to network activities as appropriate.

Requirements and competencies:

• A degree in media, communication or other relevant field. An additional qualification or specialisation in social media would be an advantage.
• Minimum 5 years of social media experience.
• Articulate and confident oral communication and excellent writing skills in English. Similar skills in other South African languages would be an advantage.
• Proven creative, planning and executing abilities.
• Ability to identify potential social media opportunities from our numerous programmes and projects.
• Proven experience in and affinity for social media for business.
• Ability to manage stress and work to tight deadlines.
• Good understanding of the issues in relation to our mission.
• Understanding what makes users across different social media stop, take notice and engage.
• Understanding the role of social media within the broader digital communication ecosystem.
• An interest in and commitment to environmental and conservation issues and an understanding of the connection between social issues and the environment.
• Must work well in a team and have a positive attitude.
• Driver’s licence.

NB! This job is now closed. You can apply for other jobs by uploading your CV.