Junior Social Media & Marketing Coordinator

Recruiter:

Key Recruitment

Job Ref:

452253531

Date posted:

Wednesday, April 10, 2024

Location:

Cape Town, South Africa

SUMMARY:
-

POSITION INFO:

Social Media & Marketing Coordinator

Our client is seeking a dynamic and organized individual to join our team as a Social Media & Marketing Coordinator. In this role, you will be responsible for managing social media accounts across multiple platforms for all seven businesses within the company.

Your primary focus will be to create engaging content, interact with our audience, and implement marketing strategies to enhance brand visibility and engagement.

Qualifications:/Requirements:

Proven experience in social media management and digital marketing, preferably in a multi-business environment.
Strong understanding of various social media platforms, their best practices, and algorithms.
Excellent written and verbal communication skills.
Creative thinker with a passion for storytelling and content creation.
Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
Strong attention to detail and organizational skills.

Key Responsibilities:

Perform research on current benchmark trends and audience preferences
Design and implement social media strategy to align with business goals
Generate, edit, publish and share engaging content daily on all platforms such as Facebook, Instagram, LinkedIn, Google etc.
Monitor SEO and web traffic metrics
Collaborate with other teams, like sales, operations, customer service etc. to ensure brand consistency
Communicate with followers, respond to queries in a timely manner and monitor customer reviews
Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)
Suggest and implement new features to develop brand awareness, like promotions and competitions
Stay up-to-date with current technologies and trends in social media, design tools and applications
Use AI algorithms for personalized content recommendations, tailoring posts to users' preferences and past interactions.
Employ AI-driven image and video recognition to automatically tag and categorize visual content for improved searchability.
Stay updated on AI advancements, evaluating new tools and algorithms to enhance social media management and drive innovation in content creation and audience engagement.

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