Social Media & Content Creator

Recruiter:

The Royal Portfolio

Job Ref:

1195415962

Date posted:

Saturday, September 24, 2022

Location:

Cape Town, South Africa

SUMMARY:
-

JOB DESCRIPTION:

The Social Media & Content Creator is responsible for building The Royal Portfolio brands by authentically communicating and showcasing the stories of our hotels/lodges and our people, through a variety of social media platforms, from LinkedIn to TikTok, the website, our blog and emails. As a brand ambassador for The Royal Portfolio, the Social Media & Content Creator contributes to the company's purpose which is "to give our guests a complete experience and a perfect stay".

MAIN DUTIES & RESPONSIBILITIES

Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
Developing social media content plans that are consistent with the company’s brand identity.
Communicating with social media followers, including responding to queries in a timely manner.
Developing and managing social influencers / content creators
Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
Preparing monthly reports on social media marketing efforts.
Suggesting recommendations to adjust the social media marketing strategy for optimal results.
Staying up to date on best practices and emerging trends in social media.
Assisting the Sales & Marketing team as required – photo shoots, writing copy, creating guest collateral, updating website, managing image library etc.

QUALIFICATIONS/ REQUIREMENTS:

Tertiary qualification in Marketing, Branding, PR, Communications, etc.
2 years experience working as a Content Creator or in social media, ideally in an Agency environment
Understanding of hospitality and the travel industry is advantageous
Experience of working with luxury brands
Excellent English writing skills (accurate spelling and grammar, keen attention to detail)
Storytelling ability
Creativity and design ‘eye’
Eagerness to learn and innovate
Excellent organisational skills
Ability to problem solve and work independently or as part of a team
In depth knowledge and understanding of Facebook, Instagram, YouTube, LinkedIn, TikTok
WordPress CMS experience
Experience using a project management tool (Asana)
Excellent Microsoft Word, Excel, PowerPoint, Google Docs skills
Basic understanding of SEO writing, Google Ads and Analytics
CRM experience a bonus
Photoshop/ LightRoom/ InDesign/ Video Editing skills a bonus
Photography and filming skills a bonus
Ability to manage own workload and meet deadlines
Own transport

It is important that the candidate is able to work as part of a team and is a good cultural fit for The Royal Portfolio.

South African citizenship is advantageous. A valid work permit is essential if you are not in possession of a South African ID document.

All new appointments at The Royal Portfolio’s properties will need to show proof of vaccination against Covid 19.

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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