Shopper Marketing Account Executive (Branding) - Cape town

My client a leading and well known company requires a competent Shopper Marketing Account Executive to join their team in Paarden Island, Cape Town.

CORE PURPOSE OF THE JOB

To increase business capacity by effectively marketing the business unit with specific focus on Shopper Marketing with a view to forging strong rewarding relationships.

To achieve / exceed targeted budgets aimed at growing sustainable sales and profits of the Business Unit and organisation through the development of business partnerships, which provide a total Shopper Marketing solution to the client.

The Shopper Marketing Accounts Executive will support shopper marketing key clients in improving the effectiveness of their promotions and new product introduction.

Requiremnents:

Related degree or post graduate qualification

Minimum 5-10 year’s experience in Shopper Marketing, Data, BTL experience

SA Citizens only

Must be Cape town based

Must be Criminal Clear

Behaviours, Knowledge, Skills and Attributes

Strategic thinking

Must be a visionary in thought

Strong communication, inter-personal, leadership skills

A keen understanding of people and customers’ needs

Must be customer focused and flexible with good relationship-building skills

·Work with multiple projects under strict deadlines

Candidate must be creative, imaginative, persistent, innovative

Must be well-read, open to new ideas and influences and quick to react to changing trends

Good business sense and sales ability with strong presentation skills

 PRINCIPLE DELIVERABLES

Actively seek out new and potential business

Proactive in converting client’s occasional business to long term contractual business for the business unit.

Ensure the maintenance of contracts for the business unit

Ensure the maximum extraction value from clients

Achieve and Exceed budgets

Comply with sales plan

Contribute to weekly sales report meetings

Develop strategic business plans

Develop and maintain relationships with key clients

Formulation and implementation of account development plans

Prepare and present plan to achieve objectives (key account plan).

Credit management.

Identify new potential opportunities

Provide category and merchandise strategy consulting to key clients in order to support their retail operations

Draw from client and company developed data sets to provide a set of tools which can provide continuous improvement feedback on promotional effectiveness

Analyse and review services to client promotional strategies

Provide brands with insights on formal and informal retail execution opportunities and challenges

Work with brands to align their strategies with that of the key retail partners

Managing forecast and budgets aligned with company all sources of price, product, sales, and market data into a model that is accessible and reusable by the wider business

Provide an internal review and critique service to creative pitch work for brands to validate optimal channel impact

Partner with the sales team to join on client strategy, their promotional reviews and provide expert insights and commentary as required

Coach and support staff on challenges faced by brands and retailers, and investigate opportunities for the company to add value in this area

Maintain Effective Communication

Share knowledge with other account executives and draw on skills of experts where require to fulfil customer requirements.

Effective communication with creative and shopper marketing team.

Advise management about market conditions, brand / product performance and competition affecting targeted industries.

Provide manager with weekly sales report

Track and report on key sales indicators to Sales manager.

Develop Knowledge and Skills

Study the operations and performance of accounts and analyse competitive activity.

Establish (with senior management) job development objectives and carry out plans to achieve them.

NOTE:

Responsibilities included in this job description do not necessarily represent an exhaustive

list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job.