School Marketer

SUMMARY:
School marketer-vacancy(Eastern Cape)

Our client based in Eastern Cape is a recruitment drive for a dynamic, energetic and passionate marketer to join their team. The mission is to drive learner enrolment and retention by marketing the school effectively, managing the admission pipeline, and building strong relationships with prospective families and the community.

Duties & Responsibilities include but not limited to:
Marketing Strategy & Brand Management

• Develop and implement a school marketing strategy aligned with enrolment targets 
• Promote the school's brand, values, and unique offering
• Ensure consistent branding across all platforms and materials

• Manage the school website (content updates, admissions info, SEO basics)
• Oversee social media platforms (Facebook, Instagram, etc.) with regular, engaging content
• Run digital campaigns (paid ads, email marketing, newsletter)
• Monitor analytics and adjust campaigns to improve reach and conversions 

• Manage the full admissions process from enquiry to enrolment
• Respond promptly to enquiries and maintain a professional communication standard 
• Conduct school tours and information session for prospective and learners 
• Track leads and maintain a database of prospective families (CRM system if available)
• Follow up consistently to convert enquiries into enrolments.

• Plan and coordinate open days, expos, and school showcases
• Represent the school at community events, malls, and education firms
• Organize internal events that support marketing (e.g. sports days, cultural showcases)

• Build relationships with feeder schools, preschools, and community organizations 
• Develop partnerships that enhance the school's visibility
• Engage with parents and alumni as brand ambassadors 

• Monitor competitor schools and local education trends
• Provide regular reports on enrolment numbers, market performance, and ROI
• Recommend strategies to improve enrolment and retention

• Work closely with sports, and cultural departments to gather content
• Align messaging with school's educational offering
• Support staff in promoting school achievements and success stories

POSITION INFO:
Qualifications

• Diploma/Degree in marketing, communication, Public Relations, or similar 
• Additional qualification in Education (advantageous but not essential)
• Fluent in English and Afrikaans
• Fully computer literate
• Valid driver's license and own reliable vehicle

• 3-5 years' experience in marketing, sales, or recruitment
• Experience in a school or education environment(highly advantageous)
• Proven track record in achieving sales/enrolment targets

• Strong sales and relationship-building skills 
• Excellent verbal and written communication 
• Digital marketing knowledge (social media, email marketing, basic analytics)
• Presentation and public speaking ability 
• Highly organized with strong administrative skills
• Customer service-oriented approach
• Ability to work and meet targets