SUMMARY:
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POSITION INFO:
Introduction
A reputable distributor of premium alcohol brands, is currently seeking a Sales Representative – Off trade. The client is specifically interested in an individual who exemplifies collaborative and leadership teamwork, maintains a professional approach, and draws inspiration from creativity. The Sales Representative will ensure the effective implementation of the company’s sales strategy in Ermelo, Secunda, Bethal, Standerton and Volksrust (to be based in Ermelo)
Duties & Responsibilities
Brand Availability and Sales Volumes:
- Strategically drive availability targets tailored to each channel.
- Ensure flawless execution of brand presence across various platforms.
- Position brand equity as the central focus of all activities and initiatives.
- Implement innovative strategies to boost sales volume.
- Prioritize key brands to optimize volume potential across channels.
Promotions and Brand Visibility:
- Execute promotions that align with and enhance brand equity.
- Tailor promotions for maximum synergy with specific channels.
- Rigorously implement the National Promotions Strategy.
- Track and optimize the return on investment (ROI) for promotions.
- Elevate brand visibility through impactful imagery, displays, merchandising, and more.
Operational Excellence:
- Systematically manage and update call cycles to maintain efficiency.
- Ensure 100% adherence to the prescribed call cycle.
- Accurately code all outlets for seamless operations.
- Meet all requirements during representative visits.
- Complete administrative tasks and reports promptly.
Consumer Engagement:
- Engage responsibly with consumers at every touchpoint.
- Collect and manage consumer data in alignment with target demographics.
- Effectively communicate consumer insights and expectations.
Financial and Asset Management:
- Adhere to quantity and discount cycle parameters to meet financial goals.
- Ensure prompt submission of PODs and credit notes.
- Maintain company vehicles and manage vehicle mileage within budget.
- Handle promotional stock with accountability and care.
Desired Experience & Qualification
- 3 Year Tertiary Education (Beneficial)
- 2-3-Years Relevant experience - NB experience within off trade channel FMCG / Food & Beverage in Geographical area mentioned
- Product, service knowledge and understanding of category management
- Knowledge of marketing and accounting principles
- Computer literate
- Ability to conceptualise and negotiate
- Customer orientation
- Sound interpersonal skills and creativity (big picture thinking)
- Team player and ability to work independently using initiative
- Endurance and ability to tolerate extended hours (work evenings and over weekends
Package & Remuneration
Market related, with company benefits and incentives
