Sales Representative — Truck Stops and Fleet Clients

SUMMARY:
A well-established fuel company in Ballito is seeking a dynamic Sales Representative to manage and grow both its truck stop network (supply side) and fleet client portfolio (demand side).

POSITION INFO:
Duties and Responsibilties: 

• Grow the company's active client base (fleet operators) within your assigned territory
• Grow the contracted truck stop network to support client route coverage
• Achieve monthly and quarterly revenue and volume targets as agreed with the GM
• Maintain accurate and up-to-date records of all client and site interactions in the CRM
• Represent the company at industry events, truck stops and fleet depots
• Provide the GM with regular pipeline and territory updates
• Ensure clients are fully onboarded and actively using the the company driver app and platform
• Collaborate with the operations team to resolve supply and service issues efficiently

• Identifying, approaching and contracting new truck stops along key freight corridors in your territory
• Maintaining and growing existing truck stop relationships — these are your supply partners, not just vendors
• Negotiating supply terms, pricing agreements and service levels with truck stop operators
• Monitoring site compliance, stock availability and service quality at contracted sites
• Resolving operational issues between fleet clients and truck stop sites quickly and professionally
• Expanding geographic coverage to support client route requirements, including cross-border corridors

• Prospecting and acquiring new fleet clients — owner-operators, medium fleets and large logistics groups
• Onboarding new clients onto the company platform and driver app
• Managing existing client accounts — monthly check-ins, query resolution, relationship deepening
• Identifying upsell opportunities: additional routes, additional vehicles, cross-border supply
• Providing clients with fuel spend reporting and demonstrating the value of the platform
• Acting as the primary point of escalation for client service issues in your territory

• Fluent in both Afrikaans and English — written and spoken. The trucking industry in South Africa is predominantly Afrikaans-speaking and you must be able to build authentic relationships in both languages
• Proven B2B sales experience in an industry that serves the trucking or road freight market. We are specifically looking for people who have sold into this market — for example: truck tyres, tracking and telematics solutions, lubricants, truck parts, fleet management software, diesel or fuel products, refrigeration units, or similar
• A valid South African driver's licence and willingness to travel extensively within the territory and occasionally beyond it
• Self-motivated — you will spend the majority of your time in the field, not in an office. You need to be someone who manages their own time and pipeline without being micromanaged
• Commercially astute — you need to understand margin, volume, pricing and value proposition, and be able to articulate these clearly to a truck stop operator or a fleet manager
• An existing network of contacts in the road freight market — truck stop operators, fleet managers, logistics companies or hauliers
• Experience selling a platform or technology-enabled service (not just a physical product)
• Familiarity with fuel, diesel pricing mechanisms or the petroleum supply chain
• Experience working in a small business or start-up environment where you wear multiple hats
• Cross-border freight or SADC corridor experience
• Relentlessly relationship-driven — you genuinely enjoy spending time with clients and suppliers, not just making calls from a desk
• High integrity — in an industry where trust is everything, your word must mean something
• Resilient and persistent — long sales cycles, difficult negotiations and knock-backs are part of this market
• Organised and thorough — managing two sides of a supply chain requires you to track many moving parts simultaneously
• Comfortable with technology — you will be demonstrating and supporting the company app and platform to clients daily