Sales Rep (Hospitality) (Maitland - Cape Town)

Recruiter:

Be Different Recruitment

Job Ref:

JHB006450/MM1

Date posted:

Friday, July 17, 2026

Location:

Cape Town, South Africa

SUMMARY:
Our client, that proudly serves the hospitality industry with a comprehensive range of high-quality products is looking for a Sales Rep (Hospitality) to be based in Maitland – Cape Town to develop, manage and optimize distribution channels to ensure products reach the market efficiently and effectively.

In the FMCG environment, this role focuses on maximizing product availability, driving sales through various channels (e.g. retail, wholesale, informal trade) and improving route-to-market strategies in a fast-moving, high-volume setting.

POSITION INFO:
In order to be considered the following is required:

Bachelor’s degree in Business, Marketing, Supply Chain or related field
5 - 8 years of experience in FMCG sales, distribution or trade marketing
Strong experience managing distributors and route-to-market strategies
Strong understanding of FMCG distribution models (formal and informal trade)
Excellent negotiation and relationship management skills
Data-driven decision-making and analytical ability
Strong leadership and team management
Proficiency in sales and distribution systems / tools
More travel
Training sales teams
Hunt new distributers in new countries

Key Performance Indicators (KPIs):

Distribution coverage (% of outlets reached)
Sales volume and revenue growth per channel
On-shelf availability / stock availability
Distributor performance and ROI
Order fulfilment rates and delivery efficiency
Market share growth

Duties & Responsibilities:

Channel Strategy and Management:

Develop and execute distribution channel strategies aligned with overall sales objectives
Manage multiple channels such as modern trade, general trade, wholesale and e-commerce
Identify new market opportunities and expand distribution footprint

Route-to-Market Optimization:

Design and continuously improve route-to-market (RTM) models
Ensure efficient product flow from warehouse to end customer
Optimize coverage, frequency and delivery models

Distributor and Partner Management:

Appoint, manage, and evaluate distributors, wholesalers and third-party logistics partners
Negotiate contracts, margins and service level agreements (SLAs)
Monitor distributor performance and ensure compliance with company standards

Sales and Volume Growth:

Drive sales volume through effective channel execution
Ensure product availability, visibility and merchandising standards
Support promotional campaigns and product launches across channels

Performance Monitoring and Reporting:

Track key channel KPIs such as sales growth, market coverage, stock availability and order fulfilment
Analyze data to identify gaps and opportunities for improvement
Provide regular reports and insights to senior management

Inventory and Supply Chain Coordination:

Collaborate with supply chain teams to ensure optimal stock levels
Minimize stockouts and overstock situations across channels
Align demand planning with sales forecasts

Market and Competitor Analysis:

Monitor competitor distribution strategies and market trends
Identify opportunities to improve market share and channel efficiency
Adapt strategies to suit changing consumer and trade dynamics

Team Leadership and Field Execution:

Lead and coach field sales or distribution teams
Ensure execution excellence at store level
Drive accountability and performance culture

Information displayed above not limited to advertisement

If you are interested in this role please apply for the role asap as we are reviewing CVs and will reach out to you asap if you have a good CV for the role.

Please consider your application as unsuccessful if you have not received a response within 14 days of submitting your application.

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