Sales Manager - HORECA Experience & Exposure

SUMMARY:
An established and growing business serving the hospitality and commercial sectors is seeking an experienced Sales Manager to drive revenue growth, expand market presence, and lead a high-performing sales team.
 
This role offers an exciting opportunity for a commercially focused professional with strong business development expertise, exceptional leadership skills, and a proven track record of achieving ambitious sales targets. The successful candidate will play a key role in developing strategic partnerships and identifying growth opportunities across South Africa and selected African markets.

POSITION INFO:
Duties & Responsibilities
 
Sales & Business Development

• Develop and implement strategic sales plans to achieve business objectives.
• Identify and secure new business opportunities within target markets.
• Drive revenue growth through effective customer acquisition and retention strategies.
• Build and maintain strong relationships with key stakeholders and decision-makers.
• Manage the entire sales process from prospecting to closing.

• Lead, motivate, and develop a results-driven sales team.
• Set performance targets and monitor achievement against objectives.
• Provide coaching, mentoring, and ongoing performance management.

• Develop initiatives to strengthen market presence and brand visibility.
• Monitor market trends, competitor activity, and emerging opportunities.
• Represent the business at industry events, exhibitions, and networking opportunities.
• Support the development and execution of marketing campaigns and growth initiatives.

• Prepare sales forecasts, budgets, and business reports.
• Analyse sales performance and implement corrective actions where required.
• Contribute to strategic planning and long-term business growth initiatives.

• Relevant tertiary qualification in Sales, Marketing, Business Management, Commerce, or a related field.
• Minimum of 8 years' experience in Sales Management, Business Development, or a similar leadership role.
• Demonstrated success in achieving and exceeding sales targets.
• Strong leadership and people management skills.
• Exceptional negotiation, communication, and presentation abilities.
• Advanced proficiency in Microsoft Office.
• Valid driver's licence and passport.
• Willingness to travel extensively.

• Previous experience within hospitality, FMCG, retail supply, manufacturing, or related industries.
• Experience managing regional or African market portfolios.
• Established network of commercial decision-makers and key industry stakeholders.

• Strategic Sales Management
• Business Development
• Leadership & Team Development
• Commercial Acumen
• Relationship Building
• Negotiation Skills
• Market Analysis
• Customer Focus
• Results Driven
• Strategic Thinking