SEO SEM & Web Manager - Pharmaceutical Company - Johannesburg

Recruiter:

Glasshouse Recruiting

Job Ref:

CPT000181/LE

Date posted:

Friday, November 26, 2021

Location:

Johannesburg, South Africa

SUMMARY:

The main purpose of this position:

The SEO, SEM and Web Manager is responsible for developing, planning, implementing and managing company's overall SEO and SEM strategy, covering a wide variety of duties such as web marketing, web analytics, content strategy planning, and keyword strategy

Duties & Responsibilities include:
(But are not limited to)

Develop, plan and implement our SEO strategy
Optimize organic search maximize ROI
Regularly perform thorough keywords research
Identify key SEO KPIs
Monitor redirects, click rate, bounce rate, and other KPIs
Prepare and present reports regularly
Identify our buyer personas to better target identified audiences
Identify problems and deficiency and implement solutions in a timely manner
Suggest improvements in process and productivity optimization
Collaborate with web developers and marketing team
Stay up to date with the latest SEO and digital marketing latest trends and best practices
Aligning and pivoting SEM campaigns in line with Search Engine algorithm changes
SEM competitor analysis: Activity, spend, ROI
SEM trends analysis and recommendations
SEM case study development for internal skills development
Kaizen reporting based on campaign analysis

POSITION INFO:

Requirements:

Matric
BCom undergraduate studies
SEO and/or Web marketing courses would be advantageous
5 years’ experience as an SEO/SEM Manager or similar role

Skills & Competencies:

Proven success in SEO
Expertise in A/B and other testing methods
In-depth knowledge of research principles and methods and experience in analyzing data
Sense of ownership and pride in your performance and its impact on company’s success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills

General Working Conditions:

May be required to work overtime

Please email CVs to --------Please upload your CV here--------

NB! This job is now closed. You can apply for other jobs by uploading your CV.

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SEO SEM & Web Manager - Pharmaceutical Company - Johannesburg

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