SALES EVENTS AND MARKETING COORDINATOR

SUMMARY:
A sales events and marketing coordinator and deliver high-quality events and marketing initiatives that drive 4Racing’s brand visibility, lead generation, partnerships and revenue growth.

POSITION INFO:

KEY PERFORMANCE AREAS:

Events Experience Delivery and Logistics

Sales and Partnerships Support

Marketing and Brand Promotion

Vendor Management

Budget and Financial Management

Logistics and Operational Coordination

Reporting and Compliance

PRINCIPAL RESPONSIBILITIES:

• Plans, coordinates and executes internal and external marketing, and partnership events (such as trade shows, exhibitions, launches, activations, sponsorships, conferences and client events)
• Delivers seamless end-to-end events, including venue coordination, branding, registrations, guest management, on-site logistics and post-event close-out
• Delivers a consistently high-quality client experience aligned to 4Racing’s brand standards and commercial objectives
• Coordinates event timelines, run sheets and stakeholder communication to ensure flawless execution
• Supports the marketing team with event-driven lead generation, client engagement and pipeline development initiatives
• Assists in identifying, developing and managing strategic partnerships related to events, sponsorships and activations
• Coordinates and supports marketing campaigns linked to events, promotions and sales initiatives
• Executes and monitors consistent brand representation across all event materials, collateral, digital platforms and promotional items
• Works with internal teams and agencies to develop event-related marketing content (digital, print, social, email)
• Sources, appoints and manages event-related vendors and suppliers (e.g. venues, production, catering, branding, logistics, agencies)
• Negotiates pricing, service levels and contractual terms to ensure value for money
• Develops and manages event and marketing budgets in line with approved financial guidelines
• Tracks expenditure, raises purchase orders, manages invoices and allocates costs accurately
• Monitors return on investment (ROI) for events, sponsorships and marketing initiatives
• Coordinates all operational logistics related to events, including transport, accommodation, equipment, storage and on-site setup and breakdown
• Ensures health, safety and operational requirements are adhered to during events
• Prepares post-event and campaign reports, including performance metrics, insights, lessons learned and recommendations
• Maintains accurate documentation for events, contracts, budgets and compliance requirements

QUALIFICATIONS, EDUCATION AND KNOWLEDGE:

• National Diploma (NQF Level 6) in Marketing / Communications / Events Management / related field
• 3 years’ experience in events / marketing coordination / sales / partnership roles
• Experience marketing venues, experiences, hospitality / lifestyle offerings / B2B / B2C
• Proven ability to liaise and collaborate with all stakeholders including riders, clients, suppliers, internal and external stakeholders
• Strong event planning and coordination skills
• Sales and commercial awareness
• Marketing coordination and brand management capability
• Excellent organisational and project management skills
• Strong vendor negotiation and relationship management skills
• Budgeting and financial control capability
• Strong communication and stakeholder engagement skills
• Ability to manage multiple projects under pressure
• Intermediate proficiency in MS Office
• Flexible availability, including evenings, weekends and holidays to support event schedules
• Ability to remain calm, adaptable, and solution-focused in fast-paced, live-event environments.
• Ability to travel to events in South Africa

BEHAVIOURAL COMPENTENCIES:

• Team player
• Integrity
• Respect
• Professional
• Logical
• Reliability
• Adaptable
• Proactive