Retention Marketer

SUMMARY:
Are you a data-driven Retention Marketer with a passion for building lasting customer relationships, driving customer loyalty and maximising customer lifetime value? We are continually connecting talented marketing professionals with leading companies across South Africa and invite you to register with our talent pool for future opportunities.

POSITION INFO:

Key Responsibilities:

• Develop and execute retention marketing strategies to improve customer loyalty, engagement and repeat purchases
• Plan and manage customer lifecycle campaigns, including onboarding, re-engagement, win-back and loyalty programmes
• Manage multi-channel campaigns across email, SMS, WhatsApp and other digital platforms
• Analyse customer behaviour, campaign performance and engagement data to identify opportunities for improvement
• Develop personalised marketing campaigns to strengthen customer relationships and reduce customer churn
• Collaborate with marketing, CRM, sales and product teams to improve the overall customer experience
• Monitor key performance indicators, including customer retention rates, churn rates, repeat purchases and customer lifetime value (CLV)

• Bachelor's Degree in Marketing, Communications, Business or a related field
• Minimum 3+ years of experience in retention marketing, CRM, lifecycle marketing or customer engagement
• Experience developing and executing multi-channel marketing campaigns
• Strong analytical skills with the ability to interpret customer data and campaign performance
• Knowledge of CRM and marketing automation platforms such as Salesforce, HubSpot, Braze or Klaviyo
• Excellent written and verbal communication skills
• Strong understanding of customer behaviour, segmentation and personalised marketing strategies
• A results-driven mindset with a passion for customer experience and building long-term customer relationships