Retail Marketing Manager

SUMMARY:
Retail Marketing Manager

POSITION INFO:

Must have experience in Fashion Retail Marketing 

Duties include:

• Develop and deliver marketing plans and projects which are on brand, budget and to deadline.
• Build the brand deck and guidelines to drive consistency through the business.
• Lead the marketing calendar, ensuring key deadlines are met for campaign delivery and all marketing activities with an emphasis on, social, influencer and content.
• Social Media strategy & implementation:
  • Responsible for managing all social channels; lead the planning, content creation, sign off process.
  • Responsible for continually growing social channels and followings whilst increasing engagement, and growing a high quality email list.
• Manage the day to day activity of the marketing team with a focus on development, motivation, and performance.
• Build, optimise and scale digital marketing campaigns to deliver on a range of key objectives including ROAS, sign ups and returning users.
• Work closely with the Head of Ecomm & Sales to drive revenue for the business.
• Ensuring that there is a golden thread between all marketing content and platforms including Ecomm.
• Make sure all departments are up to date with weekly content, campaigns & events.
• Work with the design department and rest of marketing team to plan campaigns around launches and key dates in the year.
• Create new ideas and concepts for campaign and collection launches and present ideas to the team.
• Provide inspiration and direction for the teams in regular creative sessions.
• Challenge and influence the direction of the brand, bringing ideas, inspiration and creative thinking.
• Monitor campaigns to ensure media spend is on track against monthly, quarterly and annual budgets.
• Work with colleagues to discuss the business objectives and requirements of projects and finalise ideas and concepts.
• Develop and lead the creation of all brand content assets including brand guidelines, creatives & graphic design.
• Coordinate all content from idea to creation including all graphic design work to ensure content is on brand and on time.
• Lead all photoshoots from concept to execution.
• Lead all strategic marketing planning activities, including research, market mapping and customer segmentation.
• Influencer strategy and implementation.
• Visual merchandising strategy by Key Accounts and implementation.

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