Regional Sales Manager - Cape Town based

SUMMARY:
Ready to lead? We’re hiring a Regional Sales Manager – Western Cape! Take charge of a high‑performance team, drive regional growth, and thrive in the fast‑moving alternative tobacco industry.

POSITION INFO:

Regional Sales Manager – Western Cape

Industry: Alternative Tobacco / FMCG Sales & Distribution Location: Cape Town (extensive regional travel required)

A fast‑growing FMCG distributor in the alternative tobacco industry is seeking a Regional Sales Manager to lead and drive sales performance across the Western Cape. This is a high‑ownership, field‑focused role for a proven regional leader who thrives in a competitive, fast‑moving environment.

Key Responsibilities

• Own regional sales targets and revenue performance across all trade channels.

• Build and execute territory plans, identifying growth opportunities in retail, wholesale, forecourt, and independent trade.

• Manage and grow relationships with major retail key accounts (SPAR, Pick n Pay, Shoprite) and forecourt groups.

• Lead, coach, and hold accountable a regional field sales team and merchandisers.

• Drive disciplined in‑trade execution, coverage, and brand visibility.

• Produce accurate regional forecasts and reports; collaborate with Marketing, Finance, and Operations.

• Consistent regional revenue growth and new account acquisition.

• Strong key account performance and independent trade expansion.

• High team engagement and disciplined execution across the territory.

• Accurate forecasting and debtor discipline.

Requirements

• Minimum 5 years’ regional sales management or senior key account experience in FMCG.

• Proven track record of delivering measurable sales growth.

• Experience managing major retail key accounts and forecourt groups.

• Demonstrated ability to lead a dispersed field sales team.

• Commercially astute and data‑literate, with strong forecasting and reporting skills.

• Relevant qualification (BCom / NDip in Marketing, Sales, or Business Management).

• Valid driver’s licence and reliable vehicle; extensive travel required.

Preferred: Experience in nicotine, vaping, or regulated consumer goods; established buyer relationships across Western Cape; exposure to CRM/ERP systems.

💼 Package

• Competitive Market Related CTC  plus performance incentives.

• Opportunity to lead a scaling regional team in a high‑growth industry.