Pro Shop Manager and PGA Coaching Professional

SUMMARY:
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POSITION INFO:

Purpose:

• The Golf Club Professional and Pro Shop Manager is responsible for delivering an exceptional golfing experience to members and guests.

Education:

• Minimum:
  • Graduated Grade 12
• Ideal:
  • PGA Qualified

Requirements:

• Drivers License

Experience:

• Minimum:
  • Proven Experience in golf operations and retail management
• Ideal:
  • Minimum 3-years experience managing an on course golf shop

Job Description:

• Pro Shop Management
  
  • Oversee all retail functions: stock control, merchandising, POS operation, and customer service.
  • Order, receive, and manage inventory to maximize sales and minimize shrinkage.
  • Design attractive merchandise displays and seasonal layouts.
  • Ensure accurate financial reconciliation and cash-up procedures.
• Customer Service & Member Experience:
  
  • Maintain a friendly, professional, and welcoming environment in the Pro Shop and practice facilities.
  • Build strong relationships with members and regular guests.
  • Address concerns promptly and maintain high service standards across all operations.
  • Assist with member communications regarding events, promotions, and updates.
• Coaching and Player Development:
  
  • Provide individual and group coaching to members, guests, and juniors.
  • Conduct club fittings, swing analysis, and player improvement programmes.
  • Develop junior golf programmes, clinics, and community outreach where required.
  • Promote a culture of learning and encourage golf participation at all levels.
• Administration & Reporting:
  
  • Prepare monthly sales reports, training logs, and operational summaries.
  • Monitor and manage Pro Shop budgets, cost controls, and revenue targets.
  • Maintain accurate lesson booking records, membership data, and tournament files.
  • Collaborate with Club Management on marketing campaigns and club development projects.

Competencies:

• Knowledge:
  • The Golf Club Professional & Pro Shop Manager is responsible for delivering an exceptional golfing experience to members and guests.
  • This dual-role position combines the operational leadership of the Pro Shop with the professional expertise of a qualified Golf Professional.
  • The Pro Shop Manager will manage retail operations, provide high-quality golf instruction, oversee daily golf operations, and promote a welcoming, service-driven atmosphere throughout the Club.
• Skills:
  • Must possess strong administration skills.
  • Full understanding of the club systems, as well as the function booking and member account modules
  • The incumbent will be required to have the ability to work under pressure, to determine priorities and display sound judgement.
  • Exceptional verbal and written communication skills are required.