PPC Specialist

SUMMARY:
This position requires a strategic and analytical thinker with a deep passion for digital marketing

POSITION INFO:

Key Responsibilities:

• Develop, implement, and manage paid media campaigns across Google Ads, Facebook Ads, TikTok Ads, and email marketing platforms.
• Monitor and analyse campaign performance, making data-driven decisions to optimize ROI.
• Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategies.
• Collaborate with the creative team to produce engaging ad creatives and copy that align with our brand and campaign goals.
• Manage budget allocation and bid strategies to maximize the effectiveness of ad spend.
• Create detailed reports on campaign performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in digital marketing and paid media.
• Work closely with the broader marketing team to align paid media efforts with overall marketing strategies and objectives.
• Test new ad formats, platforms, and strategies to continuously improve campaign performance.

Hard Skills:

• Extensive knowledge of Facebook Business Manager - Ability to set up campaigns, run A/B tests, sync catalogues, navigate Advantage+, set up FB Pixel/Conversions API, set up events, custom conversions, re-targeting etc.
• Extensive knowledge of Google MCC - On boarding accounts, verifying accounts, adjusting bids, changing bid strategies, keyword research, PMAX campaigns, budget allocation, re-targeting etc.
• Extensive Knowledge of Google Merchant Centre and Facebook Commerce.
• Basic Knowledge of TikTok Business Manager - Ability to set up campaigns, run A/B tests, sync catalogues, set up conversions, set up events, custom conversions etc.
• Basic Knowledge of Klaviyo (or an alternative) - List management, segmentation, flow building etc.
• Configuring UTM’s
• Generating, understanding and analysing reports

Beneficial Skills:

• Wordpress / Woocommerce / Shopify Experience
• SEO Experience
• Lead generation

Soft Skills: - MUST HAVE ALL

1. Candidate must be both analytical and creative in their approach.
2. Candidate must be able to communicate effectively both within our team and with clients
3. Candidate must be able to complete deliverables on time and meet client expectations/deadlines
4. Candidate must be able to work effectively to deliver and meet client KPI’s
5. Candidate must have good problem-solving skills in understand when and how to pivot strategies, campaigns, targeting etc. to meet KPI’s.

Requirements: - MUST HAVE ALL

1. At least 2 years of digital marketing experience
2. Drivers license
3. Bachelors degree
4. Own transportation
5. Some form of digital marketing certification (Google, Facebook, Udemy courses etc.)