Outbound Sales Representative (FMCG)

Recruiter:

Merand Corbett & Associates

Job Ref:

CPT002216/CW

Date posted:

Thursday, April 16, 2026

Location:

Cape Town, South Africa

Salary:

Basic + com + fuel card + car allowance

SUMMARY:

Our client is seeking a driven and results-oriented Outbound Sales Representative to grow market share and drive revenue within the B2B Commercial division. The ideal candidate will have proven sales experience, preferably in FMCG, and a strong ability to build and maintain client relationships. They should be confident managing the full sales cycle, from prospecting to closing, while consistently meeting targets. Strong communication, resilience, and a customer-focused approach are essential, along with the ability to thrive in a fast-paced, competitive environment.

POSITION INFO:

KEY RESPONSIBILITIES:

1. Relationship Management

Utilizing a consultative, relationship-based approach to secure orders and build long-term loyalty within an assigned territory.
Build and nurture robust, long-term business relationships with current and prospective customers.
Employ a consultative, relationship-based approach to understand specific client needs and preferences.
Act as the primary point of contact to ensure customer satisfaction and repeat business.

2. Sales and business development

Drive consistent sales growth by identifying and capturing new business opportunities within the assigned territory.
Manage the full sales pipeline, from lead generation to conversion, ensuring all sales targets are met or exceeded.
Implement effective sales strategies to penetrate the informal market and increase brand presence.

3. Reporting:

Supply management with oral and written reports on customer needs, problems, interests, competitive activities, and potential for new products and services.
Maintain up-to-date records of customer interactions and sales activities.

4. Market Analysis

Serving as a vital feedback loop by reporting on competitive landscapes, customer pain points, and potential areas for service innovation.
Conduct ongoing market research to stay informed about market trends, competitor activities, and consumer behaviour.
Keep up to date with new products, market conditions, advertising, and promotional trends through the reading of relevant literature and consulting with the marketing department.

5. Continuous improvement

Maintaining a high level of expertise regarding industry shifts, advertising trends, and new product developments to ensure a sophisticated sales delivery.

6. Product promotion

Effectively promote our food products to potential and existing clients through product demonstrations and presentations.

SKILLS & COMPETENCIES REQUIRED:

A passion for understanding client needs and providing exceptional service.
Strong communication and negotiation skills.
Ability to work independently and navigate the challenges of the assigned market.
Exceptional relationship-building and interpersonal skills
Friendly, helpful, confident, humble, and team-oriented with strong emotional intelligence.
Ability to operate in a competitive, high-pressure, dynamic retail environment.
Strong communication skills (written and verbal) with the ability to influence and build trust.
High accuracy, attention to detail, and strong administrative capability.
Demonstrates integrity, ownership, resilience, and a willingness to go the extra mile.
The ability to handle rejection and remain motivated in a target-driven environment.

QUALIFICATIONS & EXPERIENCE:

National Senior Certificate (Grade 12) required, , diploma or degree in Sales, Marketing or Business Management, preferred
A reliable vehicle and valid Driver’s License is required, and a willingness to travel within the assigned Representative Area.
Proven experience of a minimum of 3 to 5 years in Sales roles, preferably within the FMCG or related industry.
Experience in relationship-based selling and territory management.

*ONLY SHORTLISTED CANDIDATES WILL BE CONTACTED*

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