OUTDOOR MEDIA SPECIALIST

SUMMARY:
We're looking for a dynamic Outdoor Media Specialist

POSITION INFO:

We’re looking for a dynamic Outdoor Media Specialist to drive revenue through the sale of outdoor advertising space across FPG’s retail property portfolio. This role is suited to a proactive, target-driven individual with strong sales expertise, excellent client relationship skills, and the ability to position our properties as prime advertising locations.

Key Responsibilities:

• Sales & Business Development – Identify and approach potential clients, brands, tenants, and media agencies to market and sell outdoor advertising opportunities (billboards, digital screens, hoardings, activations).

• Pipeline Growth – Build and maintain a strong sales pipeline to consistently meet or exceed revenue targets.

• Client Engagement – Develop tailored proposals and pitch presentations; negotiate commercial terms and manage contracts.

• Account Management – Maintain long-term client relationships, ensuring repeat business and high levels of service delivery.

• Advertising Inventory Management – Maintain an up-to-date database of advertising sites, leads, contracts, and performance reports.

• Cross-Functional Collaboration – Work with Property and Legal teams to ensure agreements align with lease terms, municipal regulations, and brand standards.

• Market Intelligence – Monitor competitor activities, media pricing, and market trends to stay competitive and identify new opportunities.

• Brand Alignment – Ensure all advertising enhances the shopper and tenant experience while supporting FPG’s brand positioning.

• Site Management – Conduct regular site inspections to assess and showcase available advertising opportunities.

Key Competencies:

• Strong sales, negotiation, and closing skills

• Confidence in prospecting, cold-calling, and pitching at senior level

• Financial awareness in pricing, margins, and ROI

• Excellent presentation, communication, and interpersonal skills

• Highly organised with strong pipeline and deadline management

• Attention to detail in contracts and campaign execution

Requirements:

• Matric plus a diploma/degree in Advertising, Marketing, Media, Sales, or Business

• 3–5 years’ proven sales experience, ideally in outdoor media, advertising, or commercial property

• Demonstrated track record of meeting/exceeding sales targets

• Valid driver’s licence and own reliable transport (essential)

• Proficiency in MS Office and CRM platforms