OEM - Digital and Dealer Marketing Controller

SUMMARY:
OEM - Digital and Dealer Marketing Controller - Gauteng, Northern Suburbs
 
#DriveYourCareerForward by accelerating your career in the Automotive sector as a Digital marketing controller for a successful vehicle brand !

Our client, a leading vehicle brand manufacturer, is seeking a dynamic Digital and Dealer Marketing Controller.  If you are a strategic thinker with a passion for digital marketing and dealer growth. As the Digital & Dealer Marketing Controller, you will play a key role in executing national marketing initiatives, optimizing digital lead generation, and synchronizing CRM systems to enhance dealership sales efficiency. Your expertise will support dealer marketing efforts while ensuring seamless integration between the manufacturers strategic campaigns and dealership operations.

Collaborating closely with sales teams, you’ll drive brand visibility, customer engagement, and business expansion across digital platforms. If you thrive on innovation, strategy, and execution, this is your chance to make a real impact. Join the team and take dealership marketing to the next level!

Remuneration
Market related– Benefits including Provident Fund & Medical Aid, Company Vehicle, Fuel Allowance, Corporate Card Allowance, Cell Phone Allowance.

POSITION INFO:
Duties include:
Dealer Marketing & CRM Integration

• Lead the CRM synchronization project, ensuring seamless integration of dealer CRM systems with the manufacturer’s central CRM.
• Act as the key liaison between dealers and the manufacturer’s marketing team, aligning dealer campaigns with national strategies.
• Conduct regular dealer visits to provide hands-on support, share best practices, and enhance marketing effectiveness.
• Manage dealer advertising claims and ensure compliance with the manufacturer’s corporate identity and campaign guidelines.
• Analyse dealer marketing performance across digital and traditional channels, providing data-driven recommendations.

• Support the manufacturer’s national digital marketing campaigns, including planning, execution, and reporting.
• Ensure accurate model pricing and retail offers are reflected across all digital assets in line with campaign timelines.
• Collaborate with the manufacturer’s sales team to integrate central lead management data into dealer LMS platforms.
• Assist in auto product launches and dealer events from inception to completion.
• Stay ahead of industry trends, digital marketing innovations, and market performance insights.

• Contribute to the implementation of the manufacturer’s marketing strategy.
• Provide insights into the alignment of regional dealer campaigns with national marketing efforts.
• Support media, sponsorships, and marketing events to drive brand awareness and engagement.

• Maintain a comprehensive dealer marketing database and track marketing activities.
• Report on lead generation trends, dealer marketing performance, and campaign success.
• Analyse regional and group-based marketing data to identify key improvement areas.

• Relevant qualification in Digital Marketing, Sales, or a related field.
• 3-5 years of experience in automotive OEM, dealership, group, or digital marketing.
• Strong understanding of digital marketing platforms (websites and social media)
• HubSpot CMS experience is highly advantageous.
• Effective communication and decision-making skills.
• High level of computer literacy.
• Sound understanding of IT systems as business enablers.
• Basic legal knowledge.
• Driven with a strong sense of initiative.
• Analytical thinker with a practical approach.
• Strong ethics and values.
• Emotionally intelligent and people-oriented.
• High frustration tolerance and flexibility.
• Strong sense of self and cultural awareness.
• Resilient under pressure.
• Extensive local and occasional international travel required.
• Willingness to work overtime when needed.
• Candidates may be required to undergo psychometric testing.