We are seeking a dynamic, target-driven, and customer-focused New & Used Vehicle Sales Executive to join our busy dealership in Lydenburg. The ideal candidate will be responsible for managing the entire sales process, from lead generation and prospecting to vehicle demonstration, negotiation, and final delivery. You will be the face of our brand, building lasting relationships with customers and ensuring an exceptional purchasing experience while meeting ambitious sales targets.
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Sales & Target Achievement: Consistently meet or exceed monthly sales targets for new and used vehicles, gross profit, and finance & insurance (F&I) products.
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Lead Management: Actively prospect for new clients through cold calling, digital leads, networking, and referrals. Promptly follow up on all showroom, internet, and telephonic inquiries.
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Customer Consultation: Greet customers (walk-ins and appointments) and conduct a thorough needs analysis to understand their requirements, budget, and lifestyle.
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Product Knowledge: Maintain expert-level knowledge of the full range of new and used vehicles, including features, benefits, specifications, and competitor models.
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Vehicle Demonstration: Conduct professional vehicle demonstrations and accompany potential buyers on test drives, highlighting key features and benefits.
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Trade-Ins: Manage the vehicle appraisal process for trade-ins, working with the Used Vehicle Manager to establish fair market value.
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Negotiation & Closing: Structure and present sales proposals, negotiate terms, and effectively close deals while maintaining dealership profit margins.
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Finance & Insurance (F&I): Work closely with the F&I Manager to present finance options and value-added products (e.g., warranties, service plans) to customers.
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Administration: Accurately complete all sales documentation, including Offers to Purchase (OTP), finance applications, and FICA/NCA compliance paperwork.
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Customer Service (CSI): Ensure a seamless and professional vehicle handover. Follow up with customers post-sale to ensure satisfaction and encourage referrals, maintaining a high Customer Satisfaction Index (CSI) score.
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CRM & Reporting: Meticulously log all customer interactions and sales activities in the dealership's CRM system (e.g., E-Dealer, LeadLocator).
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Core Skill: Exceptional negotiation, persuasion, and closing skills.
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Communication: Excellent interpersonal and communication skills (both verbal and written) in English and preferably Afrikaans
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Attitude: Highly self-motivated, target-driven, and resilient; able to handle rejection and work under pressure.
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Customer Focus: A strong passion for customer service and building long-term relationships.
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Tech Savvy: Computer literate (MS Office) and proficient in using dealership CRM and lead management software.
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Knowledge: Strong understanding of vehicle financing, F&I products, and the NCA/FICA compliance process.
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Professionalism: Impeccable personal presentation and professional conduct.
Compensation for this role is heavily performance-based. The structure is designed to reward high achievers.
