Purpose:
The Mid-Weight Graphic Designer is accountable for the quality and accuracy of their own design output against a brief and the established Carrol Boyes brand standard. This role delivers craft execution across marketing and communication projects, working within direction set by the Senior Graphic Designer.
Reports to: Senior Graphic Designer and Creative Lead
Duties and Responsibilities (include but not limited to):
Design Execution
Execute design and creative work for marketing & communication campaigns across digital, print, OOH and in-house platforms
Conceptualise design work in response to briefs, applying sound design principles and brand strategy
Deliver polished, innovative, on-brand design work to a consistently high standard
Input and refine design elements for briefs covering internal, digital, ATL and BTL campaigns
Apply commercial and target-market thinking to own design work, concepts should be effective for the audience and cost-effective to produce
Brand & Quality
Ensure all own design work adheres to the Carrol Boyes brand identity and CI guidelines
Apply CI updates to own work as communicated by the Senior Designer / Head of Marketing
Check own artwork for accuracy: copy, layout, and production readiness
Support proof, production and press checks as required
Delivery & Collaboration
Deliver own projects on time, on budget, and to the quality standard required
Liaise with the marketing team to clarify brief requirements and provide status updates
Manage own workload and prioritisation within allocated projects and timelines
Flag potential project or design issues to the Head of Marketing (via the Senior Designer/Creative Lead) early
Build effective working relationships with immediate stakeholders
Key Requirements:
Grade 12 or equivalent (Essential); 3-year Graphic Design Degree/Diploma (Essential)
2–4 years' design experience (Essential)
Experience in packaging design (Essential)
Experience executing marketing projects from concept to production (Essential)
Interactive media experience (Essential)
Design for print, digital and OOH (Essential)
Agency experience (Desirable)
Photography (Desirable)
Animation (Desirable)
Proficiency in the Adobe Suite (InDesign, Illustrator, Photoshop)
Working knowledge of marketing communication media processes
Understanding of Carrol Boyes products and brand identity
Sound knowledge of creative and graphic design principles
Additional Skills:
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