Marketing Support Manager: Insurance Industry: Bloemfontein

Marketing Support Manager: Bloemfontein: Insurance Industry

Client is dedicated to supporting, growing, and empowering clients with affordable, easy, and suitable solutions, primarily through face-to-face intermediary channels, but also directly. This role is within the financial planning business of Client, which comprises a large force of both tied and independent intermediaries as well as the staff who support them. We are dedicated to meeting the financial needs of our clients.

What will you do?

This is a regional management role that is responsible to execute and implement the national marketing strategies at a regional level across channels and segments.

Output/Core Tasks:

• Execute and support marketing campaigns developed by Client Marketing
• Assist the Regional Marketing Manager (RMM) with the creation and implementation of customized regional marketing
• plans/strategies for the different channels across segments
• Support business growth through focused regional marketing support
• Assist and support conferences, marketing sponsorships and corporate social investment projects
• Collaborate across Retail Affluent cluster to provide worksite/key account marketing support; as well as execute
• campaigns for smaller regional worksite/key accounts
• Undertaking ongoing market/competitor research, networking, and prospecting to identify new opportunities
• Actively drive feedback on projects, campaigns, plans, sponsorships, and report back on ROI achieved.
• Provide ongoing marketing support in respect of provision of material, branding of National events
• Budgets and expense management which will be overseen by RMM
• Accelerate digital transformation initiatives with intermediaries and consultants in support of the rapidly changing
• business environment and client expectation/preference
• Active application of Business Intelligence and analytics in support of marketing and client engagement initiatives,
• driving improved results
• Deliver Client Value Proposition & Brand promise to intermediaries and clients
• Transition to Relational Client Experience with advisers (and where appropriate brokers)

What will make you successful in this role?

Qualification & experience

• Degree in Marketing, Commerce, Business
• Experience in a sales/marketing role in a financial services environment

Knowledge and skills

To be successful you will need to demonstrate good experience in:

IT:

• MS: Office (Excel, Word, PP, Outlook)
• MIS
• E2 Financials
• SAP

Business:

• Financial Services Industry Knowledge
• Financial Services Product Knowledge (Client and competitors)
• Legislative compliance processes and practices
• Service Level Agreements (SLA’s)/ Worksite contracts
• Knowledge of worksites and all other markets and the functioning thereof
• Sales and advice processes/financial planning knowledge
• Budgets and expense management
• Knowledge of sales tools / aids
• Market segmentation
• Marketing and sales principles
• Marketing conferences and sponsorships
• Market and client/product segmentation
• Commercial and business acumen

Personal Attributes

Sound planning and co-ordination skills l Excellent relationship and partnership building abilities l good communication and presentation skills l Influencing and gaining commitment abilities l Structured and organized l Impactful l Determined, and results (sales) orientated l Problem solver

Competencies

Cultivates innovation l Client centricity l Results driven l Collaboration l Flexibility and adaptability l Business insights l effectively Communicates l Decision making l Plans and aligns

Recruitment Note:

Communication will only be with shortlisted candidates: jino.

The Candidate is hereby referred to the Company’s privacy policy available at which the Candidate hereby agrees to