Marketing Specialist/Coordinator

SUMMARY:
A mission-driven non-profit organisation dedicated to empowering youth through hands-on learning in financial literacy, digital literacy, work readiness, and entrepreneurship is seeking a passionate and experienced Marketing Specialist. This role offers a unique opportunity to build and lead marketing and communication efforts that help shape the future of young South Africans.

POSITION INFO:

Key Responsibilities

• Develop and execute a marketing and communication strategy that positions the organisation as a thought leader in entrepreneurship, work readiness, and financial literacy.
• Design and implement outreach strategies to engage potential funders and partners through events, meetings, and presentations.
• Create and share engaging content tailored to youth audiences to drive program participation.
• Ensure consistency of brand identity across all platforms and materials.
• Produce a monthly newsletter with program updates, success stories, and upcoming events.
• Create thought leadership content showcasing expertise in key focus areas.
• Develop communication strategies aligned with partnership agreements.
• Build strong relationships with media, journalists, and influencers to amplify reach.
• Coordinate interviews and media opportunities for enhanced visibility.
• Plan and manage events, webinars, and activations to promote initiatives.
• Track and analyse key performance metrics to assess campaign effectiveness.
• Collaborate with leadership on the design and content of the Annual Report.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• 3–7 years of relevant experience in marketing, communications, or PR, ideally within the non-profit or social impact sector.
• Demonstrated success in executing marketing strategies and stakeholder engagement.
• Proficiency in digital marketing, social media, and content development.
• Experience managing media relationships and producing high-quality written materials.

Key Skills

• Knowledge of digital advertising tools and CRM systems
• Strong analytical skills and experience with marketing performance tools
• Excellent communication, copywriting, and editing skills
• Graphic design and visual content creation proficiency
• Experience in website management and editing.