Marketing Officer - Education, Skill Development Sector

SUMMARY:
Marketing Officer

POSITION INFO:

Job Summary:

We are seeking a talented Marketing Officer to join our SETA accredited training company. The Marketing Officer will be responsible for assisting in the development and execution of comprehensive marketing strategies to promote our training programs and services. The ideal candidate will have a strong background in digital marketing, social media, and event management, and be highly motivated to drive lead generation and revenue growth.

Responsibilities:

• Support the development and implementation of marketing plans and campaigns to promote our training programs and services

• Manage the digital marketing channels, including social media, email marketing, and online advertising

• Create and maintain content for the BPO Skills Academy website and social media platforms, ensuring that content is relevant, up-to-date, and optimized for search engines

• Develop and execute SEO strategies to improve our online visibility and search engine rankings.

• Plan and execute digital advertising campaigns, including Google AdWords and social media advertising.

• Manage our email marketing campaigns, including creating and sending newsletters and promotional emails. 

• Analyse and report on the performance of all digital marketing campaigns, using data to continually optimize and improve our campaigns.

• Conduct market research to identify new opportunities and trends in digital marketing, recommend new strategies to improve the company''s online presence.

• Research to identify target audiences, market trends, and competitor activity, and provide recommendations to senior management.

• Collaborate with the sales team to develop and execute lead generation campaigns.

• Assist in the planning and execution of events and tradeshows to generate leads and promote the company''s training programs

• Manage BSA internal events, planning, and execution

• Collaborate with the sales team to develop sales materials, including brochures, presentations, and proposals & tenders.

• Build and maintain relationships with media outlets and industry influencers to promote the company and its training programs

• Assist in the management of the marketing budget and provide regular reports to senior management

Requirements:

• A bachelor’s degree in marketing, communications, or a related field

• At least 2-3 years of experience in marketing, preferably in a B2B environment

• Strong knowledge of digital marketing, including SEO, SEM, social media, email marketing, and online advertising

• Education sector experience – advantageous 

• Graphic design experience 

• Strong analytical skills with the ability to track and analyse data to make informed decisions.

• Proven experience developing and executing successful digital marketing campaigns across multiple channels.

• Experience with event planning and execution

• Excellent communication and writing skills

• Highly organized with the ability to manage multiple projects simultaneously

• Strong attention to detail

• Ability to work independently and as part of a team

If you are a driven marketing professional with a passion for digital marketing and event management, we encourage you to apply for this exciting opportunity.