Marketing Manager - Retail

SUMMARY:
Marketing Manager - Retail

POSITION INFO:

REPORTING TO: COO

CTC: R30,000 - 35,000

Qualifications

• Matric

• Diploma/Degree in Marketing (Essential)

• Minimum 5 years’ experience in a similar role, preferably in retail

• Strong business and data analysis skills

• Excellent numerical proficiency

• Solid understanding of digital marketing strategies

• Competence in SEO and digital best practices

• A qualification in Retail Management will be advantageous

Skills & Competencies

• Exceptional verbal and written communication at all levels

• Ability to work flexible hours and thrive in a semi-structured, dynamic retail environment

• Self-starter with strong time management skills

• Resilient under pressure and able to handle multiple projects simultaneously

• Experience in developing digital product catalogues

• Deadline-driven with proven multitasking abilities

• Strong eye for detail, design, and branding consistency

Key Responsibilities

Strategic & Digital Marketing

• Research and report on current marketing trends in South Africa

• Conduct competitor analysis and deliver actionable insights

• Assist in developing the annual marketing calendar and budget

• Execute all marketing activities including campaigns, events, and PR-driven photoshoots

• Liaise with the Merchandise team to upload new arrivals to the company website, with bi-weekly stock updates

• Coordinate with global teams on website campaigns, aesthetic updates (e.g. banners, layout)

• Oversee and implement the local social media strategy in alignment with global guidelines

• Monitor digital platforms for responsiveness, functionality, and campaign tracking

• Provide regular digital reporting and track conversion rates (e.g. online bookings)

Content & Communication

• Develop and post content for digital channels and newsletters

• Create presentations, emailers, and SMS communication for promotions and events

• Proof blog articles and manage backend website integrity

• Design and manage the Company Newsletter

• Coordinate promotional material, including store signage and design briefs

PR & External Stakeholder Management

• Liaise with PR company (e.g., Sinnamon) and 3rd-party vendors

• Attend networking events and expos, assisting with planning, stock control, and post-event analysis

• Coordinate influencer collaborations, manage contracts and product dispatch

• Develop beneficial brand collaborations and joint campaigns

Store Engagement & Customer Experience

• Maintain regular store visits to review marketing execution and materials

• Act as a point of contact for customer complaints from store level to social media, ensuring timely resolution

• Monitor Live Chat functionality and engage where necessary

Administration & Reporting

• Manage marketing budgets, supplier invoicing, and ordering of consumables and print materials

• Maintain trade marketing calendar and event tracking

• Provide monthly and quarterly reporting on marketing activity and campaign effectiveness

• Compile PR status reports and marketing analysis

Brand Management

• Uphold and manage brand consistency across all platforms

• Ensure internal teams are kept informed of all marketing objectives and initiatives

• Ensure quick responsiveness to market trends, in partnership with agencies and suppliers