Marketing Digital Lead

SUMMARY:
The Digital Marketing Lead will be responsible for the development and execution of all digital, soc

POSITION INFO:

Purpose of the role:

The Digital Marketing Lead will be responsible for the development and execution of all digital, social, and marketing communications content that support the expansion and growth of the company’s services and products. This includes updating web content, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media channels and to develop digital and social plans to achieve the company’s lead generation targets.

This role requires an in-depth knowledge of social and digital platforms and someone that is Tech Savy, proficiency on all social media channels, front end web development and Google platforms is a must. This position reports to the Marketing Director and will be responsible for planning, creating, and executing cost effective digital marketing programs and communications that drive sales and support the customer journey. Effectively this roll should connect the Planet Fitness Brand with our Online Customer base.

Key Results Areas include:

• Key focus would be for the role to build, plan and implement the Digital Marketing Strategy
• Manage the Group’s social media and digital plan, in line with the marketing and social media strategy
• Managing the Group’s social media platforms which include: Facebook, Twitter, Instagram, LinkedIn, YouTube
• Manage and report on allocated social media and Digital Budget
• Generate, edit, publish and share creative, engaging content daily as per agreed KPI
• Plan social media monthly calendar in advance
• Work closely with designers for social media images
• Measure the success, analyze, and report on every social media and digital campaigns
• Stay up to date with latest social media best practices and technologies.
• Use social media marketing tools such as Hootsuite
• Work creatively with designers to ensure content is informative and appealing
• Collaborate with Marketing Manager, Events Manager and Partner Liaison to effectively implement a fully integrated digital campaign
• Create Social Media Content for social media Scheduling on Hootsuite
• Brief/create high-quality written and visual content for each social media campaign
• Monitor the company's brand, reputation, and community on all digital platforms to ensure respectful and appropriate engagement
• Plan, update and execute all member comms as well as all Direct Email Marketing campaigns

Requirements:

• Min 5 years of proven experience and proficiency in Digital Marketing as well as Social Media Management.
• Excellent Knowledge and ability to manage all social media channels such as Facebook, Twitter, Pinterest, Google+, Instagram, LinkedIn You Tube and other social media.
• Ability to work in a fast-paced environment
• Ability to develop a social media Plan and set goals to increase brand awareness and increase engagement and Leads
• Ability to manage and allocate digital marketing budgets
• Proficiency using multi-social media management programs such as Hootsuite and Gaggle Amp
• Understanding of SEO and web traffic metrics with a Solid knowledge of SEO, keyword research and Google Analytics
• Great team player with excellent interpersonal, presentation and communication skills
• Excellent social media copywriting skills
• Experience in managing social media influencers
• Experience with front end web design and updates

We imvite you to also send your indepth profile to R   

**If you are an employee of Planet Fitness, please ensure that you follow the internal application process.

**If you have not heard from Planet Fitness within 14 days, your application has not been successful.