Marketing Coordinator

SUMMARY:
The client was cautious about expanding too quickly and took their time over the first decade of the retail journey.
This growth has ramped up significantly, and their footprint currently stands at around 70 stores, with a growth strategy of opening about 5 new stores a month.

POSITION INFO:
Role: Marketing Coordinator
Location: Durban North

Marketing Coordinator Requirements:

• Bachelors degree in marketing/communications or related (essential).
• Two years of experience in content management, creative writing, advertising concepts and media negotiations.
• Proven experience in digital marketing, including social media, email marketing and SEO.
• Strong skills in website design, development and maintenance using platforms such as WordPress or Shopify will be an advantage.
• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail oriented.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.
• Ability to work under pressure and meet strict deadlines.
• Creative mind with superb written and verbal communication skills, with the ability to create compelling content for various marketing channels.
• Familiarity with graphic design tools such as Adobe Creative Suite or Canva.
• Proficient in Microsoft Office, Photoshop and web editing packages will be an advantage.

• Develop strategic marketing initiatives and activities.
• Implement marketing plans that include print, broadcast and online content.
• Create branded advertising campaigns, and support the marketing and design teams by coordinating and collating content.
• Setup tracking systems for marketing campaigns and online activities.
• Conduct market research to identify marketing opportunities and negotiate media coverage.
• Traffic all advertising efforts to appropriate channels.
• Develop and manage all internal communication systems.
• Create, maintain and strengthen the organization’s overall brand through all media avenues.
• Manage print contractors and other promotional vendors.
• Responsible to fulfil stores requests

• Communicate with stores
• Budget planning and implementation
• Correspond with the companies we partnered with to market the products, Edgars
• Liaising with suppliers for marketing materials & store supplies
• Assist with website administration
• Supervise a team
• Assist with Design and layout of:

• Event Coordination
• Coordinating social media and website briefs
• Proof reading of social media posts
• Customer Care (Social Media, Call in’s, Hello Peter, WhatsApp, Emails)
• Copyright for SMSs to customers and sending of SMS
• Manage the SMS database
• Copyright of radio scripts (editing)
• Booking of radio and newspaper adverts
• Designing the weekly email newsletters and sending to customers
• Managing the emailer database
• Coordinating the monthly promotion briefs
• Placing orders for marketing materials and display items
• Compiling store memos for each promotion