Marketing Assistant/ Coordinator

SUMMARY:
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POSITION INFO:

ROLE SUMMARY

The Marketing Coordinator’s main role is to support the marketing and trade marketing department with day-to-day marketing tasks and to coordinate marketing projects and activities. He/she will be closely involved in all communication activities from ATL to BTL, in all promotional and trade events and all brand related projects. The position reports to the Marketing Executive and collaborates with the product managers and the sales team. Possibility of growing into a Junior PM position, so product affinity (consumer durables) and analytical mindset are also important.

DUTIES & RESPONSIBILITIES

Brand & Communication:

• Develop creative solutions in promotional and point-of-sale material, catalogues and brochures
• Initiate, develop and manage brand and product promotions (trade, consumer and internal sales)
• Manage creative and communication agencies, support and follow up on marketing campaigns
• Set up tracking systems for marketing campaigns, both traditional and digital
• Update and manage social media accounts and website together with the agency
• Learn and work with various types of software for digital marketing

Marketing and Product Management:

• Update spreadsheets, databases, and inventories with statistical, financial, and non-financial information
• Track competitor activity by keeping abreast of market changes and the marketing mix used by competitors
• Create marketing materials such as advertorials, white papers and presentations
• Conduct market research and analyse consumer complaints
• Understand company brands and products, support product benchmarking
• Support product launches and product trainings
• Support sales with store display, POS roll-out, store activations

Events and Showroom:

• Manage agencies and support the organization of important trade shows and events
• Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their success
• Manage and control marketing & merchandising material and showroom, support office management

General Marketing Support

• Undertake daily administrative tasks to ensure the functionality and coordination of the department's activities. Provide administrative support to the marketing team
• Assist team members with day-to-day marketing tasks and coordinating marketing projects and activities as requested.
• Manage and keep track of quotes, invoices, submit them for payment, follow up
• Work closely with sales and marketing department
• Assist with the effective management of the marketing budget

DESIRED EXPERIENCE AND QUALIFICATION

• Bachelor’s degree in marketing, business or related field
• 2-3 yrs industry experience
• Experience in marketing, trade marketing and / or related field

• High competency in MS Office (Excel, Word, PowerPoint, Outlook, Teams)

• Digital marketing affinity, preferably some experience in google analytics and other digital tools
• Effective written and verbal communication skills
• A high level of attention to detail
• Ability to work effectively within a team and independently
• Strong organizational skills
• Proactive, with the ability to prioritize tasks and work quickly and with accuracy to meet deadlines
• Empathy, and a genuine desire and passion to solve our customer’s problems
• Show initiative, creativity, integrity and teamwork

• Project management and copywriting skills would be beneficial