Marketing Assistant

SUMMARY:
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POSITION INFO:

INTRODUCTION

A company specialising in defense equipment and situated in Centurion is seeking to employ a young energetic Marketing Assistant with at least 2 years’ experience to joint their team.

Purpose of the role

• Implement sales and marketing activities that will contribute to business objectives including strengthening relationships with existing customers through CRM, and focusing on key growth areas for new business.
• Implement marketing activities and events as well as other projects that support business objectives
• Develop and use tools for collection of data and analyses, as well as customer trends.

Department: Marketing

Reporting to: Group Marketing Officer

REQUIREMENTS

Minimum education

• BCom Degree in Marketing or IMM, Digital marketing degree

Minimum applicable work experience (years):

• At least 2 years’ of Marketing Experience

Required nature of applicable experience:

• Digital marketing/Brand management/Communications preferably in a B2B environment.

Computer literacy (essential):

• MS Excel (Expert)
• MS Word (Good)
• MS PowerPoint (Advanced)
• Wordpress
• Canva
• SEO
• Wordpress
• Google Adwords
• Google Analytics

Other requirements:

Skill level

Generating insights – awareness

Strategic marketing and planning – awareness

Customer value proposition – knowledge

Effective messaging – knowledge

Delivering excellence in the market - knowledge

An ability to effectively manage pressure

Self-motivated, ambitious and ability to work independently and accurately.

KEY PERFORMANCE AREAS AND TASKS

Marketing 75%

• Develop, implement and monitor sales and marketing activities that will contribute to new business without compromising existing customer base
• Implement and drive the digital marketing strategy.
• Implement and drive the corporate marketing strategy/brand plan and corporate identity.
• Participate in developments of CVP and marketing collateral to support all initiatives.
• Utilize SEO to improve rankings for all websites.
• Monitor and maintain all websites
• Manage and support marketing mix elements: Product Portfolio, Channel and Promotion
• Planning and Organising
• Develop appropriate strategic and operational plans that incorporate the coordination of multiple and simultaneous operational activities to effectively build the business with new and existing customers
• Monitor the execution of plans, address constraints and develop appropriate contingency plans for accomplishing organizational objectives.
• Generate insights
• Generate key insights and action planning from research, information documents and translate to effectively create new marketing opportunities.
• Accurately interprets information, benchmarks, forecasts, trends, and product announcements.
• Event management
• Arrange and organize exhibitions, materials, handouts
• Action Orientation
• Is innovative, entrepreneurial, proactive, self-starting, seizes opportunities and takes responsibility for action.
• Is solutions-driven and results focused.
• Drives actions in cross-functional areas.
• Analysing and Problem Solving
• Identifies and breaks problems into constituent parts.
• Uses knowledge of best practices to resolve problems.
• Draws sound inferences and judgments from various alternatives.
• Business orientation
• Understands the business to add value to the organization.
• Understands ever-changing market forces/customer needs and how strategies and tactics work in the marketplace.

Stakeholder support 15%

• Update client base regularly.
• Create product catalogue/corporate brochure.
• Update product specification brochures
• Monthly reports on marketing activities
• Annual customer satisfaction survey

Effective messaging 15%

• Create electronic communication to current and potential clients
• Effectively articulates verbal and written ideas.

SALARY OFFERED

R 15 000 – R 19 000