SUMMARY:
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POSITION INFO:
Primary Purpose
To coordinate and support marketing activities while also producing and overseeing graphic design work. Serve as a bridge between marketing strategy, content creation, visual design, and implementation across digital and print channels.
Key Responsibilities:
- Graphic Design & Visual Content Creation
- Design digital and print collateral: social media graphics, banners, posters, brochures, email campaigns, presentations, signage.
- Maintain and uphold brand identity and visual guidelines.
- Prepare files for print and/or digital use (ensure correct resolution, colours, formats, etc.).
- Marketing Campaign Coordination
- Assist in planning marketing campaigns (digital, print, outdoor, events).
- Coordinate timelines, assets, approvals, and handovers between teams (marketing, sales, external vendors).
- Ensure that all graphics/materials are delivered on schedule.
- Content Development
- Collaborate with marketing copywriters and content team for copy + visuals.
- Support content repurposing (e.g. adapting visuals for social media, web, newsletters).
- Digital & Social Media Support
- Create graphics for social media posts, digital ads, website banners.
- Monitor performance of visual content and suggest improvements.
- Vendor/Print Liaison
- Coordinate with printers, external designers, or other vendors for production of materials.
- Review proofs, ensure print quality, manage delivery timelines.
- Brand Management
- Maintain consistency of branding across all communication channels.
- Maintain digital asset libraries (images, logos, templates).
- Marketing Administrative & Reporting Support
- Maintain marketing schedules, project trackers.
- Help prepare reports on campaign performance, asset usage, design requests, budgets.
- Assist with budgeting for marketing graphics/design expenses.
- Quality Control
- Check designs for correctness (spelling, layout, adherence to brief).
- Ensure designs are technically usable (print/formatting) and that files are properly archived.
- Continuous Learning & Trend Monitoring
- Stay updated on design software/tools, visual trends.
- Propose enhancements to workflows, design tools, templates.
