Market Research & Lead Qualification Specialist

SUMMARY:
Market Research & Lead Qualification Specialist

POSITION INFO:

Company Overview:

We are a South African energy solutions provider specializing in sustainable, bespoke energy solutions for commercial, industrial, and agricultural sectors. The company focuses on optimizing energy efficiency, reducing carbon emissions, and decreasing reliance on the national grid, thereby enhancing profitability and sustainability for its clients.

Key Product Solutions:

• Consulting, Advisory, and Business Development: The company offers comprehensive services to optimize energy consumption, including energy audits, assessments, and feasibility studies.
• Engineered Solar Solutions: The company designs and implements tailored Solar Photovoltaic (PV) and Battery Energy Storage Systems (BESS) to meet specific client needs, promoting the use of low-cost, clean power to stabilize energy demands and enhance sustainability.
• Energy Management Metering and Utilities: The company provides data-driven insights to help clients reduce energy consumption and costs through smart metering and monitoring services.
• Power Purchase Agreements and Incentive Funding: The company assists clients in maximizing tax benefits and making smart energy investments through structured agreements and funding options.
• Operations and Maintenance: The company ensures the longevity and efficiency of energy systems through proactive maintenance and 24/7 system monitoring.

Job Title:

Market Research & Lead Qualification Specialist

(Also known as: Sales Research Analyst, Business Development Researcher, or Sales Enablement Researcher)

Job Description:

The Market Research & Lead Qualification Specialist plays a crucial role in supporting the business development team by identifying and qualifying high-potential B2B opportunities. This individual conducts in-depth market research and needs analyses to pinpoint ideal prospects and uncover insights that support a targeted sales approach. Once a lead is vetted and demonstrates clear alignment with the company’s offering, it is passed as a warm lead to the Business Development Manager for further engagement and closing.

Key Responsibilities:

• Conduct market and industry research to identify potential B2B opportunities aligned with the company’s services or products.
• Perform detailed needs analyses on prospective clients using tools such as LinkedIn, CRM systems, market databases, and web analytics.
• Gather and analyse relevant data to determine the quality and viability of leads.
• Profile and segment potential clients based on industry, size, needs, and buying behavior.
• Maintain accurate and updated records of research and lead insights in CRM or lead management systems.
• Collaborate closely with Business Development Managers to understand ideal client profiles and strategic goals.
• Generate and qualify warm leads, ensuring they meet defined criteria before handover.
• Provide insights and recommendations to help refine targeting and outreach strategies.
• Track the effectiveness of lead generation efforts and optimize research methods accordingly.

Requirements & Experience:

• Bachelor’s degree in Marketing, Business, Research, or related field. (Nice to have)
• 2–4 years of experience in a research, sales support, or business development role (preferably B2B).
• Strong analytical and critical thinking skills; ability to synthesize large volumes of information.
• Proficient with research tools such as LinkedIn Sales Navigator, CRM systems (e.g., Salesforce, HubSpot), and market research databases. (Nice to have)
• Excellent written and verbal communication skills.
• Detail-oriented, highly organized, and comfortable working independently.
• Familiarity with B2B sales cycles and lead qualification frameworks.
• Comfortable working across teams and relaying insights to sales stakeholders.