Key Accounts Manager (FMCG SALES)

Minimum Requirements

• Matric (with Maths, please include your certificate)
• 2-5 Years experience in external Sales environment
• Diploma or Certificate in Sales or Marketing
• Own Vehicle
• Valid Drivers license
• Stable employment record
• Can speak English and Afrikaans well

 Customer Portfolio

• Manage a portfolio of retail customers, including Makro, Waltons and Mpumalanga
• Achieve set sales targets.
• Trading Term Negotiation.
• Operate as the lead point of contact between retail customers and the Company.
• Identify, develop and accomplish new in-store activities to increase sales.
• Introduce new products
• Successful new product listings.
• Presentation of bundle deals as an added value line applicable to retail store/theme to achieve growth.
• Set overall targets for each retailer, with specific targets for individual products.
• Conduct training with retail staff on listed lines as well as any new products.
• Investigate and obtain new business with independent retailers.
• Act as primary contact to address customer concerns and issues.
• Fully understand the logistics of each customer
• Manage and implement new lines on dealer website

In-store activities

• Take full advantage of any in-store branding, activities, promos to ensure maximum brand exposure and sales on lines.
• Ensure that aged stock is merchandised correctly to increase sales to avoid returns
• Encourage retailers to participate in promotions by implementing staff incentives as directed by management.
• Successful roll out of regional part of national promos
• Ensure stock levels are correct and stock is merchandised accordingly
• Create promotion schedule in store
• Analyse and provide feedback on promo results highlighting area’s of success with continued approach
• Area’s that are unsuccessful provide potential solutions
• Full function to manage merchandising requirements and sell through to achieve optimal display of products either by 3^rd party merchandisers, in house customer merchandiser and in house merchandisers
• Analyse of sales per product per store to determine best practice
• Identify, present and implement effective merchandising point of sale aids
• Be continually aware of competitive activities marketing / products / pricing etc.  provide potential solutions – kickbacks and present to management

Staff

• Ensure all retail staff are trained on listed lines
• Provided sales support and guidance to retail sales staff
• Take full advantage of the customer in-house external sales force for joint sales calls to end users

In-store Marketing and brand awareness

• Responsible for building the brand in store
• Ensure stock is positioned correctly based on local demographic
• Identify opportunities for in store branding
• Implementation and management of trade shows and customer days to achieve optimally from time allocated