JUNIOR DIGITAL MEDIA BUYER - DURBAN

Paid Specialist (Junior) must have a passion for the digital media industry, enjoy working in a team and will be appointed the responsibility of managing media buying aspects for the company. The Paid Specialist (Junior) will be required to plan media buying campaigns, manage digital media buying platforms and report to relevant stakeholders. The Paid Specialist (Junior) will need to optimize advertising campaigns for the company and build relationships with the respective external suppliers. Staying up to date with the newest trends and different media platforms is essential. 

Job Description

 Paid Specialist (Junior) Duties:        

• Plan media buying campaigns for multiple markets.
• Book digital media across websites, app’s and suitable ad networks.
• Optimise advertising campaigns based off performance.
• Update necessary campaign budgets upon review.
• Keep up to date with the newest trends and different media platforms.
• Report to management and key stakeholders on the performance of campaigns.
• Source and implement campaign artwork for the various external digital placements.
• Implementation of campaign tracking links.
• Work together with the compliance team to get digital campaign agreements in place.
• Campaign performance monitoring and reporting on a weekly basis.
• Assist with running of campaigns on self-service programmatic platforms.
• Join in campaign performance meetings to build direct relationships with external service providers.
• Identify and implement new potential digital external opportunities.
• Ensure contracts are renewed accordingly.
• Ensure payment for campaigns are submitted timeously are actioned and admin tasks executed.
• Implement strategies to ensure acquisition of clients.

People

• Being proactive with marketing strategies
• Effectively managing multiple projects concurrently
• A team player with exceptional organizational and technical skills.
• Possess the confidence to explain and sell ideas to colleagues.
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Compliance, Risk, and Quality

• Compliance with company policies and procedures.
• Ensure insertion orders are reviewed and signed off.
• Ensure contractual T’s & C’s are reviewed and approved.
• Ensure budgets are implemented across campaigns accordingly.
• Ensure artwork for time sensitive competitions or promotions are posted and removed on time.
• Ensure reporting is accurate and legible.
• Ensure logical saving of all contract, artwork roll outs, campaigns, approvals etc.

Growth and New Markets/Products

• Maintains technical knowledge as well as builds new relationships by attending workshops and seminars
• Keep abreast with competitor activity, market innovation, market trends, and customer trends.
• Ensure measures are put in place and steps are taken to achieve the short term, medium term, and long-term goals.
• Product innovation, new service offerings to customers.
• Source new customers.

 Education and Experience Required:

Degree/Diploma in Marketing or Relevant Field