Hotel Marketing Manager

SUMMARY:
Ensure that the brand and marketing strategy is aligned, consistently implemented, and commercially

POSITION INFO:

At The President Hotel, exceptional guest experiences are shaped long before arrival and remembered long after departure. Marketing plays a vital role in positioning the hotel as a leading lifestyle and luxury destination while driving business growth and guest engagement.

As we continue our journey toward luxury, we are seeking a dynamic, creative, and strategic Marketing Manager who will be responsible for the development, management, and execution of a comprehensive marketing strategy to support business growth and brand positioning.

This role reports directly to the Brand Director and collaborates closely with the Sales and Commercial Team, as well as Hotel Operations, to ensure that the brand and marketing strategy is aligned, consistently implemented, and commercially effective across all touchpoints.

This role is ideal for a commercially minded marketing professional with hospitality or lifestyle brand experience, who thrives in a fast-paced environment and is passionate about brand storytelling, digital performance, and guest-centric marketing.

Key Responsibilities

Marketing & Brand Strategy:

• Develop, implement, and report on the annual marketing strategy and budget
• Set measurable marketing objectives aligned with business and revenue goals
• Monitor marketing spend and ensure alignment with approved budgets
• Analyse market trends, competitor activity, and guest insights to refine strategies
• Develop and execute communication strategies aligned with business objectives
• Provide reports, insights, and performance analysis to support decision-making
• Conceptualise and implement creative campaigns that drive brand awareness and engagement

Digital Marketing & Online Presence:

• Collaborate with the Digital Marketing Executive on content strategies and social media planning
• Oversee execution and ensure alignment with brand standards
• Manage external digital agencies covering website, SEO, SEM, Google Ads, and paid campaigns
• Monitor online reputation management and assist with responses where required
• Track website traffic, direct bookings, paid campaigns, and digital performance metrics

Content Creation & Brand Custodianship:

• Ensure brand consistency across all internal and external touchpoints
• Develop and manage engaging, on-brand content across digital and print platforms
• Write marketing copy for campaigns, promotions, blogs, and advertising material
• Ensure website content is current, accurate, and optimised for brand and user experience
• Maintain and update digital in-hotel screens with relevant content
• Oversee the creation and design of all marketing collateral including brochures, menus, in-room items, trade communication, and branded materials

Advertising, Trade & Partnerships:

• Plan and manage advertising activities across print, digital, and out-of-home platforms
• Negotiate and manage trade exchange partnerships
• Collaborate with tour operators and the direct market through newsletters and updates

Visual Content, PR & Events:

• Guide the creation of visual assets and oversee hotel photo shoots
• Ensure all visual content aligns with brand guidelines and quality standards
• Build and manage relationships with media, influencers, and industry partners
• Write and distribute press releases and manage media enquiries
• Host media and influencer stays from planning through to execution
• Coordinate marketing and communication efforts around local and international trade shows, campaigns, and events

Minimum Requirements

• Degree or diploma in Marketing, Communications, or a related field
• Minimum 5 years’ experience in a Marketing Manager or similar senior role
• Hospitality, hotel, or lifestyle brand experience essential
• Strong understanding of guest experience-driven marketing
• Solid knowledge of digital marketing, SEO, Google Analytics, CRM systems, and analytics platforms
• Excellent copywriting, proofreading, and content development skills
• Strong organisational, project management, and time management capability
• Strategic thinker with strong commercial awareness
• Ability to manage multiple projects in a fast-paced environment
• CV must be 100% updated before submission

Key Skills & Attributes

• Creative yet commercially focused mindset
• Strong brand custodianship and attention to detail
• Confident communicator and relationship builder
• Highly organised with excellent planning and execution skills
• Solutions-focused and able to work independently and collaboratively
• Adaptable and resilient in a dynamic hospitality environment
• Professional presentation and conduct

Why Work With Us

• Be part of a hotel committed to sincere, memorable hospitality
• Play a key role in shaping a leading Cape Town lifestyle and luxury brand
• Work closely with senior leadership, sales, and operational teams
• Opportunity to drive creative campaigns with real commercial impact
• Competitive salary and employee benefits

Recruitment is aligned with the company’s Employment Equity Plan.