SUMMARY:
The GTM/SDR will own the end-to-end bespoke cold outreach process, sending approximately 15–20 deeply researched, highly creative cold emails per month to key decision-makers.
POSITION INFO:
GTM/SDR (Bespoke Cold Email Outreach Specialist)
Own high-touch, hyper-personalized cold outreach, combining deep prospect research with creative copywriting to generate qualified pipeline and meetings.
Cape Town preferred | Remote | Monday to Friday, 09:00–18:00 UK time, with flexibility focused on output and task completion | R25,000–R27,000 per month plus revenue-based bonus & commission
ABOUT OUR CLIENT
Our client is a fast-growing, 1-year-old tech startup building out its core growth engine.
The business is developing a high-touch, personalized outreach model focused on deeply researched and highly creative cold email outreach to key decision-makers. This role is a key strategic hire to validate and scale this model before building a larger SDR function across South Africa.
Unlike traditional high-volume cold calling or mass email outreach, which is managed separately through automated systems, the bespoke outreach model focuses on quality over quantity.
THE ROLE: GTM/SDR (BESPOKE COLD EMAIL OUTREACH SPECIALIST)
The GTM/SDR will own the end-to-end bespoke cold outreach process, sending approximately 15–20 deeply researched, highly creative cold emails per month to key decision-makers.
You will use the ‘Show Me Know Me’ framework to conduct deep account intelligence and prospect research, identify unique personal hooks, develop compelling subject lines and persuasive copy, and handle initial objections.
As capacity allows, the role will also expand into personalized LinkedIn outreach, Account-Based Marketing (ABM) campaigns and custom video messaging to generate qualified pipeline and meetings.
KEY RESPONSIBILITIES
- Own the end-to-end bespoke cold outreach process.
- Send approximately 15–20 deeply researched, highly creative cold emails per month to key decision-makers.
- Conduct deep account intelligence and prospect research using the ‘Show Me Know Me’ framework.
- Discover unique personal hooks through detailed prospect research.
- Craft compelling cold email subject lines.
- Write persuasive cold email copy.
- Handle initial objections from prospects.
- Expand into personalized LinkedIn outreach as capacity allows.
- Support Account-Based Marketing (ABM) campaigns as capacity allows.
- Create custom video messaging for sales outreach as capacity allows.
- Generate qualified pipeline and meetings through personalized outreach.
ABOUT YOU
- Exceptional copywriting, scripting and short-form storytelling instincts.
- Strong research and account intelligence skills with the ability to uncover specific prospect insights.
- Deep understanding of high-touch, hyper-personalized cold outreach and the ‘Show Me Know Me’ methodology.
- Proven experience or comfort with LinkedIn outreach and Account-Based Marketing (ABM) strategies.
- Ability to analyze prospect data and turn insights into high-converting email copy.
- Exceptional written English.
- High commitment to quality, bespoke outreach over cold calling or template-based mass emailing.
- Must pass a hands-on cold email copywriting assessment during the interview process.
- Desirable: Experience creating bespoke videos for sales outreach.
- Desirable: Familiarity with UK/global B2B buyer personas.
- Desirable: Exposure to CRM systems.
BENEFITS
- 25 days of annual leave aligned with UK bank holidays.
- Medical aid contribution and pension options will be reviewed at the conclusion of the 6-month probation period.
- Successful candidates will be invited to participate in company culture initiatives, including an annual global team trip to Goa in October.
