Forklift Sales Representative

SUMMARY:
Forklift Sales Representative
Cape Town

Job Summary
An established company in the materials handling industry is seeking a motivated and results-driven Forklift Sales Representative to join their sales team. The successful candidate will be responsible for developing new business opportunities, managing existing customer relationships, and driving sales of new and used forklifts, as well as related products and services. The ideal candidate will have a strong understanding of the forklift and materials handling industry, an existing client base, and a passion for achieving sales targets.

POSITION INFO:
Key Responsibilities

• Identify and develop new business opportunities within the materials handling, logistics, warehousing, manufacturing, construction, and industrial sectors.
• Maintain and grow relationships with existing customers while expanding the client portfolio.
• Promote and sell new and used forklifts, attachments, and related equipment.
• Understand customer operational requirements and recommend suitable equipment solutions.
• Prepare quotations, negotiate pricing, and close sales opportunities.
• Conduct regular customer visits and provide exceptional after-sales service.
• Monitor market trends, competitor activities, and customer requirements.
• Work closely with internal departments to ensure timely delivery and customer satisfaction.
• Maintain accurate sales records, pipeline reports, and CRM updates.
• Achieve monthly and annual sales targets.
• Represent the company professionally at customer meetings, exhibitions, and industry events.

• Matric (Grade 12).
• Proven experience in forklift, materials handling equipment, or capital equipment sales.
• Strong knowledge of forklifts and the materials handling industry.
• Existing customer base within relevant industries will be highly advantageous.
• Demonstrated ability to generate new business and maintain long-term client relationships.
• Excellent negotiation, communication, and presentation skills.
• Self-motivated with a strong sales drive and customer-focused approach.
• Valid driver's licence and willingness to travel extensively.

• Experience selling leading forklift brands and materials handling equipment.
• Understanding of forklift specifications, applications, and operational requirements.
• Experience working with rental, sales, and fleet management solutions.

• Business development
• Relationship management
• Sales negotiation
• Technical product knowledge
• Customer service
• Time management
• Problem-solving
• Planning and organisation
• Results-driven mindset

• Market-related basic salary
• Attractive commission structure
• Company vehicle or travel allowance (where applicable)
• Cell phone and other company benefits