Forklift Sales Representative

Recruiter:

Jobs 4 All

Job Ref:

JHB000388/AM

Date posted:

Thursday, July 2, 2026

Location:

Cape Town, South Africa

SUMMARY:
Forklift Sales Representative
Cape Town

Job Summary
An established company in the materials handling industry is seeking a motivated and results-driven Forklift Sales Representative to join their sales team. The successful candidate will be responsible for developing new business opportunities, managing existing customer relationships, and driving sales of new and used forklifts, as well as related products and services. The ideal candidate will have a strong understanding of the forklift and materials handling industry, an existing client base, and a passion for achieving sales targets.

POSITION INFO:
Key Responsibilities

Identify and develop new business opportunities within the materials handling, logistics, warehousing, manufacturing, construction, and industrial sectors.
Maintain and grow relationships with existing customers while expanding the client portfolio.
Promote and sell new and used forklifts, attachments, and related equipment.
Understand customer operational requirements and recommend suitable equipment solutions.
Prepare quotations, negotiate pricing, and close sales opportunities.
Conduct regular customer visits and provide exceptional after-sales service.
Monitor market trends, competitor activities, and customer requirements.
Work closely with internal departments to ensure timely delivery and customer satisfaction.
Maintain accurate sales records, pipeline reports, and CRM updates.
Achieve monthly and annual sales targets.
Represent the company professionally at customer meetings, exhibitions, and industry events.

Minimum Requirements

Matric (Grade 12).
Proven experience in forklift, materials handling equipment, or capital equipment sales.
Strong knowledge of forklifts and the materials handling industry.
Existing customer base within relevant industries will be highly advantageous.
Demonstrated ability to generate new business and maintain long-term client relationships.
Excellent negotiation, communication, and presentation skills.
Self-motivated with a strong sales drive and customer-focused approach.
Valid driver's licence and willingness to travel extensively.

Preferred Experience

Experience selling leading forklift brands and materials handling equipment.
Understanding of forklift specifications, applications, and operational requirements.
Experience working with rental, sales, and fleet management solutions.

Key Competencies

Business development
Relationship management
Sales negotiation
Technical product knowledge
Customer service
Time management
Problem-solving
Planning and organisation
Results-driven mindset

Remuneration

Market-related basic salary
Attractive commission structure
Company vehicle or travel allowance (where applicable)
Cell phone and other company benefits

Ideal Candidate Profile
The ideal candidate is an energetic and ambitious sales professional with a proven track record in forklift or materials handling equipment sales. They possess an established network of industry contacts, are confident in building lasting client relationships, and are driven to exceed sales targets while delivering exceptional customer service.

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