SUMMARY:

POSITION INFO:

External Sales Representative – White River

Position Overview

Key Responsibilities

Sales & Business Development

• Identify and secure new clients within the retail, wholesale, butchery, hospitality, and food-service sectors.
• Conduct regular client visits to promote products, introduce new ranges, and drive order growth.
• Achieve monthly sales targets and expand market penetration in the region.
• Prepare and present product information, pricing, and promotional offers to customers.

Client Relationship Management

• Build and maintain strong relationships with existing customers.
• Provide ongoing support, resolve queries, and ensure customer satisfaction.
• Monitor client buying patterns and recommend suitable product solutions.
• Manage customer accounts, follow up on orders, and ensure timely delivery coordination.

Territory Management

• Plan and execute weekly route schedules for client visits.
• Maintain accurate records of visits, sales activities, and customer interactions.
• Conduct market research to identify new opportunities and competitor activity.
• Represent the company at trade shows, demonstrations, and promotional events when required.

Administration & Reporting

• Prepare weekly and monthly sales reports.
• Submit orders, quotations, and customer feedback to management.
• Ensure all documentation is completed accurately and on time.
• Work closely with internal teams to coordinate stock availability and product information.

Qualifications

• Matric (required).
• Sales or Marketing qualification (advantageous).

Experience

• Minimum 4-6 years external sales experience, preferably in FMCG, food products, spices, packaging, or related industries.
• Proven track record of meeting sales targets.
• Experience working with retail, wholesale, or hospitality clients.

Skills & Competencies

• Strong communication and negotiation skills.
• Excellent relationship-building ability.
• Target-driven with strong commercial awareness.
• Ability to work independently and manage a sales territory.
• Good administrative and reporting skills.
• Fluent in Afrikaans and English (written & spoken).

Key Attributes

• Professional, confident, and customer-focused.
• Self-motivated with a proactive sales approach.
• Reliable, organised, and results-driven.
• Strong problem-solving ability.
• Able to start immediately.

Working Conditions

• Field-based role requiring daily travel within White River and surrounding areas.
• Own reliable vehicle and valid driver's license required.