External Sales Executive

SUMMARY:
An external sales representative/account manager should actively grow the customer base through regular client visits, strategic relationship management, and identifying new business opportunities. They must manage assigned accounts, ensure client satisfaction, generate new sales, and maintain accurate and timely reporting. Their role combines proactive sales generation with ongoing account maintenance, ensuring both retention and expansion of revenue.

POSITION INFO:
Job title: External Sales Executive 
Work Location: Cape Town 
Division/Department: Sales 
Reports to: Head of Business Development 

Overall Responsibility:
As an external sales executive, your overall responsibility revolves around driving sales within the organization by effectively managing relationships with existing clients and seeking out new business opportunities. For an internal sales executive it is pivotal in driving revenue growth, expanding market presence, and fostering strong client relationships. By effectively managing the sales process, collaborating with internal teams, and staying abreast of industry trends, you contribute to the overall success and profitability of the organization.

Client Relationship Management:

• Communicating with customers, making outbound calls to potential customers, and following up on leads. 

• Build and maintain strong relationships with existing clients through regular communication, meetings, and presentations. 

• Answering potential customers' questions and sending additional information per email. 

• Keeping up with product and service information and updates. 

• Explaining and demonstrating features of products and services. 

• Staying informed about competing products and services. 

• Identifying sales opportunities. 

• Closing sales and achieving sales targets.  

• Understand clients' needs, preferences, and challenges to provide tailored solutions and maximize client satisfaction. 

• Serve as the primary point of contact for client inquiries, issues, and requests, ensuring prompt resolution and excellent customer service

• Identify and pursue new sales opportunities within the target market or industry. 

• Conduct market research to identify potential clients, industry trends, and competitive offerings. 

• Develop sales strategies and plans to penetrate new markets and expand the client base. 

• Collaborate with marketing teams to develop promotional materials, campaigns, and sales collateral to support business development efforts

• Creating and maintaining a database of current and potential customers. 

• Upselling products and services. 

• Researching and qualifying new leads. 

• Track sales activities and pipeline progress to assess performance and identify areas for improvement. 

• Prepare regular sales reports and updates for management, highlighting achievements, challenges, and opportunities. 

• Analyze sales data and trends to identify patterns, insights, and opportunities for optimization.