Email Campaign Specialist

SUMMARY:
We are looking for an experienced Email Campaign Specialist who will be responsible for the execution of email campaigns, with a clear focus on email performance and delivering high- impact campaigns to drive leads and engagement.

POSITION INFO:

The Email Technician is a seasoned email producer, responsible for the successful
development of dynamic email templates, HTML, and deployment of email marketing
campaigns and communication programs. The candidate should also be able to develop landing pages to accommodate emailers. This role is technically driven, working in close partnership with the Group Manager for Direct Marketing & Communications and Database, Marketing Specialist, as well as the copywriters and designers to develop and implement email communications across platforms. The role includes coding and building, test and troubleshoot, scheduling emails, understanding audience segmentation, journey automation, list management, QC, optimization and performance monitoring.

ROLES AND RESPONSIBILITIES:

• Email Developer/Technician will be measured on email performance based on
standard email measurements. Work closely with the Database Marketing Specialist
to analyse performance of creative, and development of ideas to optimize email
design, which includes A/B tests and other experiments, to generate best possible
results and ROI.
• Develop landing page strategies, and implement these strategies to drive stronger
call to action conversions from emailer campaigns.
• Ensuring campaigns are strong and effective and follow best practices in coding.
• Stay up to date with industry trends, tools and design technology to propose and
execute innovative, creative digital ideas, and make recommendations for best email
service providers, campaign management and segmentation tools, ensuring best
possible technical solution for the business, and the most cost effective.
• Perform day-to-day email production activities including, but not limited to, email
campaign development, testing, tagging, scheduling, deployment and monitoring of
one-time, recurring, triggered and dynamic email campaigns.
• Develop HTML emails using HTML, CSS, and media queries.

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